Thomas McAuley
UI/UX Designer & Visual Strategist
As a Video Game Designer
I’ve developed a an effective, streamlined process for designing video games that are immersive, exciting, and intuitive for players and wow clients. I strive to balance visual aesthetics, compelling narratives, and the necessities of high functionality and accessibility.
What makes it possible is my unique set of skills, combining traditional UI/UX design, creative storytelling, branding, and design in about every field. So you can trust me to create any or all of your game concept, look and feel, custom game assets, and UI because I’ve done it for multiple games spanning genres. I have extensive fiction experience, so I can write your character and world back stories. And because I have branded scores of businesses, I can even help you there.
Some of what I bring to video game design
- Full Game UI Creation
- Theme and Backstory Development
- Custom Graphics & Asset Design
- Player-Centric Design Thinking
- Prototyping and Interactive Design
- Cross-Functional Collaboration
- Responsive and Accessible Design
- Brand Identity Integration
- Expertise in Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe Animate
- AI-Assisted Design: ChatGPT and MidJourney for brainstorming, variation, and game asset starting points
For a full list see Related Skills below.
I do it all: Concept, Look, Custom Assets, and UI
Crossy-Roads-Type Casino Game
(In Development)
This project is a Crossy-Roads-style wagering game designed for desktop and casino kiosks where players guide the proverbial chicken across the road. Each additional lane crossed increases the potential reward but also the risk.
To enhance player engagement, the chicken transitions through comically expressive states—Well, Concerned, and… No Longer with Us—and difficulty is based on chicken nugget “spiciness” levels.
My design work includes branding and crafting original game assets, both of which are achieved using a combination of AI tools and Adobe Illustrator and Photoshop).
This project blends humor and suspense to create an engaging palyer experience.
Slots Casino Game
(Queued for Development)
Drawing inspiration from the grit and charm of the Old West, I designed Tumbleweed with a rugged yet playful visual identity. This slot machine game highlights my ability to blend bold, consistenly-stylized aesthetics with functional, intuitive UI.
Utilizing my go-to tools—Adobe Illustrator, Photoshop, Figma, with AI assistance, I developed a cohesive design language featuring exaggerated Western motifs, intricate paylines, and vibrant reel symbols like revolvers, cowboy hats, and a golden Governor’s seal.
Every element of this slot machine game evokes the nostalgic atmosphere of an Old West boomtown saloon with its spirit of adventure, risk, and reward.
Crash-Type Casino Game
(Queued for Development)
Feeling a bit ironic, I chose a felted art style for this Minesweeper-style lunar adventure gambling game. This project highlights my ability to create engaging and cohesive designs that enhance gameplay through unique visual assets and a strong brand identity.
Utilizing Adobe Illustrator, Photoshop, and AI tools, I crafted a playful and soft art style that immerses players in a cozy lunar adventure with charming rocket animations and plush textures.
Mashing up the warmth and approachability of soft, tactile felted design elements with a UI reminiscent of a 1970s HP-45 resulted in the striking visual identity and whimsical player experience I was shooting for.
Plinko-Style Casino Games
(In or Queued for Development)
I developed three distinct themes for this Plinko-inspired video game, showcasing my ability to create versatile and engaging designs that capture different atmospheres while delivering creative reskins quickly and effectively. Each theme leverages unique visual assets and brand identity, created using Adobe Illustrator, Photoshop, and AI tools, to engage diverse audiences and elevate the excitement of the classic Plinko gameplay.
Finally, the golf-themed version brings a familiar, sporty feel with golf balls bouncing through fairways and sand traps toward rewarding holes.
The backyard garden theme offers a whimsical, nature-inspired setting where acorns tumble through leafy obstacles as a friendly squirrel looks on.
Casual Tile Drop Game
(Released as DropX)
Embracing the neon-soaked vibe of the 80s, I designed a vibrant, retro interface for this Drop-style puzzle game. This project demonstrates my ability to channel nostalgic aesthetics into a cohesive game UI that amplifies player immersion and adds layers of excitement.
Working in Figma and Adobe Photoshop, I crafted dynamic visuals that capture the era’s bold patterns, geometric shapes, and neon accents. The falling “Droplets” and stationary “Slots” work together to deliver clear, rewarding gameplay feedback, while animations increase in intensity with each successful chain reaction.
Like, by mixing totally rad 80s vibes with super easy-to-use UI stuff, I made a game interface that’s, like, totally eye-catching and responsive! It, like, totally lets players relive the mega energy of old-school arcade classics in a fresh, tubular way!
Sorry. I couldn’t resist.
Card Combat/Trading (Concept)
(Queued for Development)
For this prehistoric card trader/battler, I embraced a bold, photo-realistic art style to bring these giants to life for a very young demographic. Again, this project became a proving ground to hone my ability to balance theme with clean, intuitive UI.
Combining Figma, Photoshop, and AI, I designed both sides of the highly-detailed cards to make gameplay strategic and cool.
Earthy tones, dramatic lighting, and realistic textures evoke just the right mood. Blending the ferocity of dinosaurs with polished, modern UI design is just what our young and dinosaur-crazed audience wanted.
Minigame Concepts
(For pitch presentation, but too fun to exclude)
For this sweet game concept, I designed a vibrant, quirky setting inspired by storybook art. Using my established toolset, I brought the characters’ playful personalities to life, creating a colorful, high-stakes visual experience.
Virtual Information Modeling Simulation
(Released)
The LifeMap was a unique hybrid: an emergency simulation web-app with multiplayer functionality of a video game.
I created a UI that offered niche functionality with quick, clear navigation with rich, interactive elements, that allowed users to manipulate 3D models and access intricate details with ease. The end product provided first-responders tactical utility with a lean UI that facilitated rapid decision-making.
Core Video Game Design
Video Game UI Design
Video Game UX Design
Player-Centric Design
Game Asset Design
2D Game Art
Prototyping for Games
Wireframing for Games
HUD Design
Character Design
World Building
Game Concept Development
Level Design Collaboration
Gameplay Loop Design
Game Design Documentation
Interactive Design
Immersive Design
Design Tools & Software
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Animate
Unity (UI Integration)
Unreal Engine (UI Integration)
MidJourney (AI-Assisted Visual Ideation)
ChatGPT (AI-Assisted Brainstorming and Writing)
Art & Design
Custom Game Illustrations
Pixel Art
Vector Art for Games
Animation for Games
Graphic Design for Game Collateral
Narrative & Storytelling
Storyboarding
Character Backstory Development
Narrative Design
Creative Writing for Games
World Narrative Integration
Interactive Storytelling
Branding & Visual Identity
Game Branding
Visual Identity Design for Games
Logo Design for Games
Thematic Game Aesthetics
Marketing & Support
Marketing Collateral for Games
Game Advertising Design
Trailer Storyboarding and Design
Pitch Deck Design for Games
Game Logo Design
Collaboration
Cross-Functional Collaboration
Agile Methodologies
Scrum Practices
Jira
Trello
Asana
Monday
UX & Accessibility
User Research for Games
User Testing for Games
Usability Testing
Accessibility in Game Design
Responsive Design for Games
Localization Design
UX Wireflows
Emerging Tech
AI-Assisted Design
Augmented Reality (AR) UI Design
Virtual Reality (VR) UI Design
Gamification Design
Other
Iterative Game Design
Interactive Prototyping
Creative Problem-Solving
Team Leadership in Game Design
Feedback-Driven Design