Thomas McAuley

Product Designer & Visual Strategist

Clearance: Secure

An accomplished Lead Product Designer with 10+ years of experience delivering human-centered digital solutions across healthcare, government, military, SaaS, and gaming sectors through scalable design systems, rigorous user research, and cross-functional collaboration.

CASE STUDIES

Every product design on this site follows human-centered design and design thinking principles. White some case studies are abbreviated, those for the Harris Center for Mental Health and IDD and Kūbs (game development ecosystem) are more complete examples of my design process.

Enterprise Healthcare Site, App, and Web Tools

Background: The Harris Center for Mental Health and IDD

Delivered a digital solution that drove ~8% improvement in engagement across all user groups.

Integrated Game Development Ecosystem

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Custom design system, AI integration, dashboard, marketplace, and more. Sparked investor interest in the millions.

Comprehensive Drag-and-Drop Mission Builder

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Client feedback was overwhelmingly positive, and testing round-over-round indicated improvements of 20%.

Virtual Trade Show / Concert Event Mobile App

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Huge praise for this prized go-to app for trade shows, concerts, and other events that would otherwise have been canceled.

USAF Functional Analysis and Documentation

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Delivered critical analysis and usability improvement suggestions that exceeded client expectations.

Multi-Outlet Campain Strategy & Design 

Bexar County's "Your County. Be Counted" Background image

Reduced rejections of erroneous ballots by 15%, navigating multiple obstacles of a contentious political climate.

CASE STUDY COMING SOON

Tumbleweed Casino Game

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Very positive client feedback. Nearing addition to platform for full user testing.

CASE STUDY COMING SOON

Branding & Graphical Support

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Over 50 healthcare companies benefited from combined revenue gains of +$8M.

CASE STUDY COMING SOON

RFP Leadership & Design

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53 RFP efforts with a 42.6% success rate and generating +$10M in revenue.

CASE STUDY COMING SOON

CORE COMPETENCIES

Product Design

  • Scalable Design Systems
  • Conversion-Optimized Flows
  • Data-Driven Product Design
  • Accessibility & Compliance
  • Enterprise & SaaS Product Design
  • Cross-Platform Product Design
  • E-Commerce & Payment Flows
  • Personalization & Engagement
  • Secure & HIPAA-Compliance
  • Interactive Prototyping
App: Community Living: Ride-scheduling app for people with developmental disabilities
Kūbs screenshots: Branding, Color, and Type

Integrated Creative & Design Leadership

  • Design Systems & Brand Identity
  • Cross-Disciplinary & Client-Facing Leadership
  • Marketing & Growth-Focused Design
  • Storytelling & Thematic Design
  • Corporate Branding & Visual Identity
  • UI, Iconography & Asset Development
  • Illustration & Concept Art
  • Typography & Layout
  • Motion & Interaction Design
  • Comprehensive Graphical Support
Trade Show Design: PestRoutes
White Paper Design: Chess Health

Video Game Product Design

  • Game Interface & HUD Design
  • Frictionless Onboarding & Tutorials
  • Interactive & Motion Design
  • Economy & Progression
  • Casino & Risk-Reward Mechanics
Video Game Design: Putting Green, a Plinko-style casino betting game
Minesweeper type casino game: Continued gameplay
CLIENT LIST

Healthcare

Aegis Sciences Corp.
AngelEye Health
American Physician Partners
Chess Health
ClotIQ
Connance
Curative Content
Data Health Valet
Diatech Holdings
digiChart
enfoPoint
EvidenceCare
Flywire
Forward Health Group
HBCS
Harris Center for Mental Health and IDD
Harris County Foundation
Harris County Intercept
Healthfuse
i2i Population Health
ICA
IKS
Incredible Health
IngagePatient
Inventrus
MDSuite
Medaxion
Medway

Healthcare (cont)

N7Lab
Nanoferix
Nivate Online
NuScriptRx
OnPlan Health
Owl Insights
Pathway Health
PhyMed
Pierian Biosciences
PlayMaker Health
Project Neuron
Prophet Health Ventures
ReelDx
Regents Health
Rise Health
Sift Healthcare
Stratasan
Switchpoint Ventures
Texana
Therapy Trails
TwelveStone Health Partners
TwelveStone University
Updox
UT Health StrongStar
Verge Health
WinnowMD
WPC Health
WPC Services
YouScience

Military

Healthy Army Communities (HAC)
Montana Air National Guard (MTANG)
U.S. Army
U.S. Air Force National Guard

SECURE: U.S. Air Force

Government

Bexar County, Texas
Central Texas Regional Water Supply (CTRWS)
City of San Antonio (CoSA)
Department of Housing and Urban Development (HUD)
Harris County, Texas
Texas Department of Criminal Justice (TDCJ)
National Geospatial Association (NGA)

Education

Communities in Schools (CIS)
ExperienceGlobal
San Antonio College (SAC)
San Antonio Independent School District (SAISD)
UTSA
Veritas HomesCommunities in Schools (CIS)

Nonprofit

American GI Forum (AGIF)
Gonzaba Foundation
UpSKILLS Coastal Bend
Workforce Solutions Alamo
Workforce Solutions Capital Area
Workforce Solutions Coastal Bend
Workforce Solutions Heart of Texas
Workforce Solutions South Plains
YMCA of Greater San Antonio

Video Games

.ERTH
Bethesda
Equinox Games
i3D.net
Illogika
Kūbs (Stax)
LifeMap
Limiteless Flight
Ludex
Odyssey Games
Old Skull Games
Spatial Construx
Squido
Status Pro
Trugolf
Ubisoft

Commercial

Alamo City Services (Service)
Aztec Moon (Retail)
Bicycle Heaven (Retail)
Blevins, Inc. (Construction)
By Luna (Retail)
Corporate IT Solutions
Delicious Tamales (Restaurant)
Entoto Gear (Retail)
Eraselet (Retail)
Fulcrum Development (Commercial Dev)
Frunnies (Retail)
Givler Engineering (Construction)
Glam Bus (Retail)
The Greenbox (Service)
Grow Protect Profit (Investing)
Gypsy Bee Honey (Retail)
HiveHub (Software Development)
Homenovate (Interior Design)
Infecting Change TV (ICTV) (Media)
InfoWorks (Cloud)
Inventrus (REIT)
IPSecure (Service)
iSymplify (Software Dev)
Jen Rulon (Infleuncer/Coach)
JLuxe Cosmetics (Retail)
Kelly Parkes (Musician)
Kūbs/Stax (Software Dev)
Kickstand Racing (Organizer)
La Petit Robe Noire (Retail)
LandBankPro (Crypto)
LuckyDog Analytics (Software Dev)
Maggie’s Cakes (Retail)
Mastheads (Retail)
Matchhouse (Real Estate)
Miss Fluffy (Service)
Moda Image Consulting (Service)
My Pure Bronze (Retail)

Commercial (cont)

NContracts (Software Dev)
Nested (Retail)
Odyssey Design Studios (Architect)
PestRoutes (Service)
Play Hard Train Harder (Service)
Prestige Sign Group (Retail)
Punching Nun Group (Marketing)
Prime Therapeutic Massage (Service)
Quantum Realm Computing (Service)
Randy Walker, CPA (Accounting)
Ranger Creek Outfitters (Retail)
RhinoCharge(Retail)
River City Soccer Club (Sports)
San Antonio Spurs(Sports)
San Antonio Writers Guild (SAWG) (Organization)
Setpoint Refrigerators (Retail)
Simalex (Manufacturing)
South Central Surveyors (Service)
Southwest Interiors (Service)
Spatial Construx (Software Dev)
Staklite (Retail)
Startup Owl (Service)
Steven Bankler, CPA (Accounting)
STL Charter (Transportation)
Timmy (app)
Tressler Associates (Legal)
Venture Founders (Investment)
Venturfied (Crypto)
Veritas Homes (Real Estate)
Webhead (Service)
Webshare (Software Dev)
YapTap (app)