Thomas McAuley

Product Designer & Visual Strategist

Clearance: Secure

An accomplished Lead Product Designer with 10+ years of experience delivering human-centered digital solutions across healthcare, government, military, SaaS, and gaming sectors through scalable design systems, rigorous user research, and cross-functional collaboration.

CASE STUDIES

Every product design on this site follows human-centered design and design thinking principles. While some case studies are abbreviated, those for the Harris Center for Mental Health and IDD and Kūbs (game development ecosystem) are more complete examples of my design process.

Integrated Game Development Ecosystem

Kūbs background image

Custom design system, AI integration, dashboard, marketplace, and more. Sparked investor interest in the millions.

Enterprise Healthcare Website and Mobile App

Background: The Harris Center for Mental Health and IDD

Delivered a digital solution that drove ~8% improvement in engagement across all user groups.

Comprehensive Drag-and-Drop Mission Builder

NGA background image

Client feedback was overwhelmingly positive, and testing round-over-round indicated improvements of 20%.

Virtual Trade Show / Concert Event Mobile App

MIxabl background image

Huge praise for this prized go-to app for trade shows, concerts, and other events that would otherwise have been canceled.

USAF Functional Analysis and Documentation

U.S. Air Force background image

Delivered critical analysis and usability improvement suggestions that exceeded client expectations.

Multi-Outlet Campain Strategy & Design 

Bexar County's "Your County. Be Counted" Background image

Reduced rejections of erroneous ballots by 15%, navigating multiple obstacles of a contentious political climate.

CASE STUDY COMING SOON

Tumbleweed Casino Game

Tumbleweed background image

Very positive client feedback. Nearing addition to platform for full user testing.

CASE STUDY COMING SOON

Branding & Graphical Support

TwelveStone Health Partners background image

Over 50 healthcare companies benefited from combined revenue gains of +$8M.

CASE STUDY COMING SOON

RFP Leadership & Design

YMCA background image

53 RFP efforts with a 42.6% success rate and generating +$10M in revenue.

CASE STUDY COMING SOON

CORE COMPETENCIES

Product Design

  • Scalable Design Systems
  • Conversion-Optimized Flows
  • Data-Driven Product Design
  • Accessibility & Compliance
  • Enterprise & SaaS Product Design
  • Cross-Platform Product Design
  • E-Commerce & Payment Flows
  • Personalization & Engagement
  • Secure & HIPAA-Compliance
  • Interactive Prototyping
App: Community Living: Ride-scheduling app for people with developmental disabilities
Kūbs screenshots: Branding, Color, and Type

Integrated Creative & Design Leadership

  • Design Systems & Brand Identity
  • Cross-Disciplinary & Client-Facing Leadership
  • Marketing & Growth-Focused Design
  • Storytelling & Thematic Design
  • Corporate Branding & Visual Identity
  • UI, Iconography & Asset Development
  • Illustration & Concept Art
  • Typography & Layout
  • Motion & Interaction Design
  • Comprehensive Graphical Support
Trade Show Design: PestRoutes
White Paper Design: Chess Health

Video Game Product Design

  • Game Interface & HUD Design
  • Frictionless Onboarding & Tutorials
  • Interactive & Motion Design
  • Economy & Progression
  • Casino & Risk-Reward Mechanics
Video Game Design: Putting Green, a Plinko-style casino betting game
Minesweeper type casino game: Continued gameplay

Tools

Research

Tool Icon: Maze
Tool Icon: Dovetail
Tool Icon: UserInterviews.com
Tool Icon: UsabilityHub
Tool Icon: Hotjar
Tool Icon: SurveyMonkey
Tool Icon: Google Analytics

Design

Tool Icon: Figma
Tool Icon: Adobe Photoshop
Tool Icon: Adobe Illustrator
Tool Icon: Adobe Xd
Tool Icon: Adobe Acrobat
Tool Icon: Sketch
Tool Icon: InVision

Web

Tool Icon: Responsive Design Principles
Tool Icon: WordPress
Tool Icon: HTML 5
Tool Icon: CSS3
Tool Icon: Webflow

Coordination

Tool Icon: Agile Methodologies
Tool Icon: Jirra
Tool Icon: Airtable
Tool Icon: Monday
Tool Icon: Slack
Tool Icon: Discord
Tool Icon: Asana
Tool Icon: Zapier

NOTABLE CLIENTS

Healthcare

Client Logo: Aegis Sciences Corporation
Client Logo: Flywire
Client Logo: The Harris Center for Mental Health and IDD

Government

Client Logo: U.S. Department of Housing and Urban Development (HUD)
Client Logo: National Geospatial Intelligence Agency (NGA)

Military

Client Logo: U.S. Air Force
Client Logo: U.S. Army

Nonprofit

Client Logo: YMCA of Greater San Antonio
Client Logo: National Veterans Outreach: American GI Forum
Client Logo: Workforce Solutions Alamo

Commercial

Client Logo: San Antonio Spurs
Client Logo: PestRoutes
Client Logo: Veritas Homes

Video Gaming

Client Logo: Bethesda
Client Logo: Ubisoft
Client Logo: Illogika