Thomas McAuley

UI/UX Designer & Visual Strategist

As a Video Game Designer

I’ve developed a an effective, streamlined process for designing video games that are immersive, exciting, and intuitive for players and wow clients. I strive to balance visual aesthetics, compelling narratives, and the necessities of high functionality and accessibility.

What makes it possible is my unique set of skills, combining traditional UI/UX design, creative storytelling, branding, and design in about every field. So you can trust me to create any or all of your game concept, look and feel, custom game assets, and UI because I’ve done it for multiple games spanning genres. I have extensive fiction experience, so I can write your character and world back stories. And because I have  branded scores of businesses, I can even help you there.

    Some of what I bring to video game design

    • Full Game UI Creation
    • Theme and Backstory Development
    • Custom Graphics & Asset Design
    • Player-Centric Design Thinking
    • Prototyping and Interactive Design
    • Cross-Functional Collaboration
    • Responsive and Accessible Design
    • Brand Identity Integration
    • Expertise in Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe Animate
    • AI-Assisted Design: ChatGPT and MidJourney for brainstorming, variation, and game asset starting points

    For a full list see Related Skills below.

    I do it all: Concept, Look, Custom Assets, and UI

    Pic: Three panels showing the layering of game assets: (foreground) A building-sized pig hanging from ropes like from a helicopter or crane; (middle ground) two uniformed crew members in hard hats, and near buildings; (background) a cityscape with blue, cloudy skies.

    Video Game Design Portfolio

    Crossy-Roads-Type Casino Game

    This project is a Crossy-Roads-style wagering game designed for desktop and casino kiosks where players guide the proverbial chicken across the road. Each additional lane crossed increases the potential reward but also the risk.

    To enhance player engagement, the chicken transitions through comically expressive states—Well, Concerned, and… No Longer with Us—and difficulty is based on chicken nugget “spiciness” levels.
    pic spiciness levels | Thomas McAuley: Video Game Designer

    My design work includes branding and crafting original game assets, both of which are achieved using a combination of AI tools and Adobe Illustrator and Photoshop).

    This project blends humor and suspense to create an engaging palyer experience.

    Crossy-Roads-Type Game: Splash
    Crossy Roads-type game, Cluckin' Cross, Winner
    Crossy Roads-type game, Cluckin' Cross, gameplay
    Crossy Roads-type game, Cluckin' Cross, impending fail
    Crossy Roads-type game, Cluckin' Cross, fail

    Slots Casino Game

    (Queued for Development)

    Drawing inspiration from the grit and charm of the Old West, I designed Tumbleweed with a rugged yet playful visual identity. This slot machine game highlights my ability to blend bold, consistenly-stylized aesthetics with functional, intuitive UI.

    Utilizing my go-to tools—Adobe Illustrator, Photoshop, Figma, with AI assistance, I developed a cohesive design language featuring exaggerated Western motifs, intricate paylines, and vibrant reel symbols like revolvers, cowboy hats, and a golden Governor’s seal.

    Every element of this slot machine game evokes the nostalgic atmosphere of an Old West boomtown saloon with its spirit of adventure, risk, and reward.

    Slots game, Tumbleweed, gameplay
    Slots game, Tumbleweed, gameplay
    Slots game, Tumbleweed, Bonus game
    Slots game, Tumbleweed, info screen, Paylines

    Crash-Type Casino Game

    (Queued for Development)

    Feeling a bit ironic, I chose a felted art style for this Minesweeper-style lunar adventure gambling game. This project highlights my ability to create engaging and cohesive designs that enhance gameplay through unique visual assets and a strong brand identity.

    Utilizing Adobe Illustrator, Photoshop, and AI tools, I crafted a playful and soft art style that immerses players in a cozy lunar adventure with charming rocket animations and plush textures.

    Mashing up the warmth and approachability of soft, tactile felted design elements with a UI reminiscent of a 1970s HP-45 resulted in the striking visual identity and whimsical player experience I was shooting for.

    Crash-type game, Moonshot Mogul, gameplay
    Crash-type game, Moonshot Mogul, cashout/win
    Crash-type game, Moonshot Mogul, crash/fail

    Plinko-Style Casino Games

    (In or Queued for Development)

    I developed three distinct themes for this Plinko-inspired video game, showcasing my ability to create versatile and engaging designs that capture different atmospheres while delivering creative reskins quickly and effectively. Each theme leverages unique visual assets and brand identity, created using Adobe Illustrator, Photoshop, and AI tools, to engage diverse audiences and elevate the excitement of the classic Plinko gameplay.

    Finally, the golf-themed version brings a familiar, sporty feel with golf balls bouncing through fairways and sand traps toward rewarding holes.

    Plinko-Type Game: Golf: Splash
    Plinko-Type Game: Golf: Gameplay

    The backyard garden theme offers a whimsical, nature-inspired setting where acorns tumble through leafy obstacles as a friendly squirrel looks on.

    Plinko-Type Game: Back Yard: Splash
    Plinko-type game, Sparky's Stash, gameplay

    A futuristic “Brave New World” theme immerses players in a high-tech, luxury-driven society with neon-lit, metallic elements.

    Plinko-Type Game: Futuristic: Splash
    Plinko-type game, Quantum Cash, gameplay

    Casual Tile Drop Game

    (Released as DropX)

    Embracing the neon-soaked vibe of the 80s, I designed a vibrant, retro interface for this Drop-style puzzle game. This project demonstrates my ability to channel nostalgic aesthetics into a cohesive game UI that amplifies player immersion and adds layers of excitement.

    Working in Figma and Adobe Photoshop, I crafted dynamic visuals that capture the era’s bold patterns, geometric shapes, and neon accents. The falling “Droplets” and stationary “Slots” work together to deliver clear, rewarding gameplay feedback, while animations increase in intensity with each successful chain reaction.

    Like, by mixing totally rad 80s vibes with super easy-to-use UI stuff, I made a game interface that’s, like, totally eye-catching and responsive! It, like, totally lets players relive the mega energy of old-school arcade classics in a fresh, tubular way!

    Sorry. I couldn’t resist.

     

    Casual Game, Drop-Seven Type game gameplay, level end, settings

    Card Combat/Trading (Concept)

    (Queued for Development)

    For this prehistoric card trader/battler, I embraced a bold, photo-realistic art style to bring these giants to life for a very young demographic. Again, this project became a proving ground to hone my ability to balance theme with clean, intuitive UI.

    Combining Figma, Photoshop, and AI, I designed both sides of the highly-detailed  cards to make gameplay strategic and cool.

    Earthy tones, dramatic lighting, and realistic textures evoke just the right mood. Blending the ferocity of dinosaurs with polished, modern UI design is just what our young and dinosaur-crazed audience wanted.

    Card Battler/Trader: Splash
    DinoDex, Desktop card combat/trading video game: Card Builder
    Card Battler/Trader: Card Design
    DinoDex, Desktop card combat/trading video game: Card Detail

    Minigame Concepts

    (For pitch presentation, but too fun to exclude)

    For this sweet game concept, I designed a vibrant, quirky setting inspired by storybook art. Using my established toolset, I brought the characters’ playful personalities to life, creating a colorful, high-stakes visual experience.

    Game Concept: Splash
    This game was a BLAST! with sleek, neon-infused assets inspired by retro arcade style. The rockets, towers, and controls capture the early days of space exploration, delivering fun an futuristic player experience.
    Game Concept: Splash

    I choose a bold, retro look for this strength-themed game concept that channels the essence of vintage fitness culture. Impactful, ridiculous assets immersed players in the world of classic Strongman challenges in a time of Macho Macho men.

    Game Concept: Splash

    Virtual Information Modeling Simulation

    (Released)

    The LifeMap was a unique hybrid: an emergency simulation web-app with multiplayer functionality of a video game.

    I created a UI that offered niche functionality with quick, clear navigation with rich, interactive elements, that allowed users to manipulate 3D models and access intricate details with ease. The end product provided first-responders tactical utility with a lean UI that facilitated rapid decision-making.

    Virtual Information Modeling Simulation: Game-like web app: Session Type Menu
    Virtual Information Modeling Simulation: Game-like web app: Session Detail
    Virtual Information Modeling Simulation: Game-like web app: Birds-eye View
    Virtual Information Modeling Simulation: Game-like web app: Sidebar Info
    Virtual Information Modeling Simulation: Game-like web app: Walking View
    Virtual Information Modeling Simulation: Game-like web application: Settings

    Video Game Design Related Skills

    Core Video Game Design

    Video Game UI Design
    Video Game UX Design
    Player-Centric Design
    Game Asset Design
    2D Game Art
    Prototyping for Games
    Wireframing for Games
    HUD Design
    Character Design
    World Building
    Game Concept Development
    Level Design Collaboration
    Gameplay Loop Design
    Game Design Documentation
    Interactive Design
    Immersive Design

    Design Tools & Software

    Figma
    Adobe Photoshop
    Adobe Illustrator
    Adobe Animate
    Unity (UI Integration)
    Unreal Engine (UI Integration)
    MidJourney (AI-Assisted Visual Ideation)
    ChatGPT (AI-Assisted Brainstorming and Writing)

    Art & Design

    Custom Game Illustrations
    Pixel Art
    Vector Art for Games
    Animation for Games
    Graphic Design for Game Collateral

    Narrative & Storytelling

    Storyboarding
    Character Backstory Development
    Narrative Design
    Creative Writing for Games
    World Narrative Integration
    Interactive Storytelling

    Branding & Visual Identity

    Game Branding
    Visual Identity Design for Games
    Logo Design for Games
    Thematic Game Aesthetics

    Marketing & Support

    Marketing Collateral for Games
    Game Advertising Design
    Trailer Storyboarding and Design
    Pitch Deck Design for Games
    Game Logo Design

    Collaboration

    Cross-Functional Collaboration
    Agile Methodologies
    Scrum Practices
    Jira
    Trello
    Asana
    Monday

    UX & Accessibility

    User Research for Games
    User Testing for Games
    Usability Testing
    Accessibility in Game Design
    Responsive Design for Games
    Localization Design
    UX Wireflows

    Emerging Tech

    AI-Assisted Design
    Augmented Reality (AR) UI Design
    Virtual Reality (VR) UI Design
    Gamification Design

    Other

    Iterative Game Design
    Interactive Prototyping
    Creative Problem-Solving
    Team Leadership in Game Design
    Feedback-Driven Design

    Let’s Work Together!

    Call, Email, or Reach Out on LinkedIn