Thomas McAuley

Product Designer
& Visual Strategist

An accomplished Lead Product Designer with 10+ years of experience delivering human-centered digital solutions across healthcare, government, military, SaaS, and gaming sectors through scalable design systems, rigorous user research, and cross-functional collaboration.

CASE STUDIES

While every project—app, website, etc.—follows Google’s Design Thinking framework, for the sake of reducing repetition, this case is somewhat abbreviated. For a complete example of my design thinking and UX/UI Design process, view the Harris Center case study.

The Harris Center

Enterprise-Level Healthcare Ecosystem

Background: The Harris Center for Mental Health and IDD

VALUE: Served as the sole product designer for the Harris Center for Mental Health and IDD app, website, and web tools.

PROOF: Delivered a digital solution that drove double-digit engagement increases, with early tests showing ~8% improvement.

KŪBS

Integrated Account & Dashboard Ecosystem

Kūbs background image

VALUE: Developed look, feel, and flows or accounts, customizable dashboard, marketplace, scalable design system, branding, and responsive landing page for a game designer hub.

PROOF: Sparked investor interest in the millions.

NGA

Innovative Mission Builder Interface

NGA background image

VALUE: Created a drag-and-drop interface for NGA’s Mission Builder program by streamlining dashboard, workflow, and library components.

PROOF: Pilot tests improved operational efficiency by 20% and reduced training time by 12.5%.

Bexar County, TX

Digital Leadership in Voter Outreach & Education

Bexar County's "Your County. Be Counted" Background image

VALUE: Led strategy, copywriting, and design (across app, web, graphic, branding, video) for “Your County. Be Counted” voter outreach for the 4th-largest Texas county.

PROOF: Reduced rejections of erroneous ballots by 15%.

CASE STUDY COMING SOON

U. S. Air Force

USAF Secure Aircraft HUD Redesign Leadership

U.S. Air Force background image

VALUE: Sole product designer for a secure aircraft HUD redesign, conducting full feature evaluation, user research, and documentation.

PROOF: Delivered critical usability improvements that exceeded client expectations.

YMCA

RFP Acquisition & Revenue Leadership

YMCA background image

VALUE: Co-strategist, copywriter, and lead designer on 53 RFP efforts across Federal, Government, Military, Commercial, Healthcare and other sectors.

PROOF: Achieved a 42.6% success rate and generated over $10M in revenue.

CASE STUDY COMING SOON

Mixable Mobile App

SaaS Digital Engagement Solutions

MIxabl background image

VALUE: Led design for this COVID-19-era virtual event platform, creating flows, features, and branding.

PROOF: Huge praise for this prized go-to app for trade shows, concerts, and other events that would otherwise have been canceled.

Related case studies: Waltr | Brenda

Tumbleweed

Slot-Type Web/Casino Game Design

Tumbleweed background image

VALUE: Created the theme, visual identity, and interface for Tumbleweed—a Wild West slot-style casino game.

PROOF: Initial feedback is strongly positive.

CASE STUDY COMING SOON

TwelveStone Health Partners

Comprehensive Healthcare Identity & Product Design

TwelveStone Health Partners background image

VALUE: Created full corporate identities, branding, and graphical web/app product designs for over 50 healthcare companies

PROOF: Company enjoyed revenue gains of ~$3M over 4 years.

CASE STUDY COMING SOON

CORE COMPETENCIES

Product Design → Creating Intuitive & Scalable Interfaces

  • Scalable Design Systems → Built and maintained modular, reusable UI components to ensure consistency across web and mobile platforms.
  • Conversion-Optimized Flows → Designed frictionless registration, onboarding, and upgrade paths that increase engagement and retention.
  • Data-Driven Product Design → Leveraged A/B testing, heatmaps, and user research to refine interfaces and improve usability.
  • Accessibility & Compliance → Integrated WCAG-compliant design practices to ensure inclusivity across all platforms.
  • Enterprise & SaaS Product Design → Developed intuitive dashboards and workflow tools for enterprise applications and business platforms.
  • Cross-Platform Product Design → Designed seamless mobile and web experiences, optimizing for usability and brand consistency.
  • E-Commerce & Payment Flows → Created intuitive storefronts, checkout flows, and subscription management interfaces.
  • Personalization & Engagement → Designed user-centric dashboards and notifications to drive retention and interaction.
  • Secure & HIPAA-Compliance → Developed interfaces for healthcare and fintech applications with strict security requirements.
  • Interactive Prototyping → Delivered high-fidelity prototypes to streamline development and stakeholder alignment.
Pic: kūbs internal dev page
App: Community Living: Ride-scheduling app for people with developmental disabilities

Integrated Creative & Design Leadership → Cohesive Brand & Visual Strategies

  • Design Systems & Brand Identity: Developed scalable design languages that ensure consistency across products and marketing.
  • Cross-Disciplinary & Client-Facing Leadership: Led creative teams across UI/UX, branding, motion, and marketing, while collaborating directly with stakeholders to define and align creative vision with business goals.
  • Marketing & Growth-Focused Design: Crafted conversion-driven landing pages, email campaigns, and ad creatives to support marketing and growth initiatives.
  • Storytelling & Thematic Design: Created compelling visual narratives that seamlessly integrate user experiences with brand messaging.
  • Corporate Branding & Visual Identity: Developed cohesive brand identities—including logos, typography, and visual language—that resonate with target audiences.
  • UI, Iconography & Asset Development: Designed clean, scalable UI elements, icons, and graphical assets for digital platforms.
  • Illustration & Concept Art: Produced custom graphics, branding assets, and promotional artwork for games and apps.
  • Typography & Layout: Engineered high-impact compositions for web, mobile, print, and environmental applications.
  • Motion & Interaction Design: Developed microinteractions and animations to enhance usability and overall engagement.
  • Comprehensive Graphical Support: Delivered a wide range of collateral—from stationery and trade show materials to social media graphics, ad campaigns, email templates, reports, vehicle graphics, and merchandise branding.
UX/UI Website Design: Punching Nun Group
Trade Show Design: PestRoutes

Video Game Product Design → From Concept to Dev Handoff

  • Game Interface & HUD Design → Created modular, scalable HUDs and UI elements that enhance gameplay clarity and player immersion.
  • Frictionless Onboarding & Tutorials → Designed intuitive onboarding experiences that reduce cognitive load and keep players engaged from the start.
  • Interactive & Motion Design → Developed dynamic UI animations and transitions that provide responsive feedback and reinforce game mechanics.
  • Economy & Progression → Crafted user-friendly interfaces for in-game currencies, rewards, and leveling systems to maintain player engagement.
  • Casino & Risk-Reward Mechanics → Designed interfaces for gambling-based games, ensuring clarity, engagement, and compliance with industry standards.
Video Game Design: Putting Green, a Plinko-style casino betting game
Minesweeper type casino game: Continued gameplay

PAST WORK

Healthcare

Aegis Sciences Corp.
AngelEye Health
American Physician Partners
Chess Health
ClotIQ
Connance
Curative Content
Data Health Valet
Diatech Holdings
digiChart
enfoPoint
EvidenceCare
Flywire
Forward Health Group
HBCS
Harris Center for Mental Health and IDD
Harris County Foundation
Harris County Intercept
Healthfuse
i2i Population Health
ICA
IKS
Incredible Health
IngagePatient
Inventrus
MDSuite
Medaxion
Medway

Healthcare (cont)

N7Lab
Nanoferix
Nivate Online
NuScriptRx
OnPlan Health
Owl Insights
Pathway Health
PhyMed
Pierian Biosciences
PlayMaker Health
Project Neuron
Prophet Health Ventures
ReelDx
Regents Health
Rise Health
Sift Healthcare
Stratasan
Switchpoint Ventures
Texana
Therapy Trails
TwelveStone Health Partners
TwelveStone University
Updox
UT Health StrongStar
Verge Health
WinnowMD
WPC Health
WPC Services
YouScience

Military

Healthy Army Communities (HAC)
Montana Air National Guard (MTANG)
U.S. Army
U.S. Air Force National Guard

SECURE: U.S. Air Force

Government

Bexar County, Texas
Central Texas Regional Water Supply (CTRWS)
City of San Antonio (CoSA)
Department of Housing and Urban Development (HUD)
Harris County, Texas
Texas Department of Criminal Justice (TDCJ)
National Geospatial Association (NGA)

Education

Communities in Schools (CIS)
ExperienceGlobal
San Antonio College (SAC)
San Antonio Independent School District (SAISD)
UTSA
Veritas HomesCommunities in Schools (CIS)

Nonprofit

American GI Forum (AGIF)
Gonzaba Foundation
UpSKILLS Coastal Bend
Workforce Solutions Alamo
Workforce Solutions Capital Area
Workforce Solutions Coastal Bend
Workforce Solutions Heart of Texas
Workforce Solutions South Plains
YMCA of Greater San Antonio

Video Games

.ERTH
Bethesda
Equinox Games
i3D.net
Illogika
Kūbs (Stax)
LifeMap
Limiteless Flight
Ludex
Odyssey Games
Old Skull Games
Spatial Construx
Squido
Status Pro
Trugolf
Ubisoft

Commercial

Alamo City Services (Service)
Aztec Moon (Retail)
Bicycle Heaven (Retail)
Blevins, Inc. (Construction)
By Luna (Retail)
Corporate IT Solutions
Delicious Tamales (Restaurant)
Entoto Gear (Retail)
Eraselet (Retail)
Fulcrum Development (Commercial Dev)
Frunnies (Retail)
Givler Engineering (Construction)
Glam Bus (Retail)
The Greenbox (Service)
Grow Protect Profit (Investing)
Gypsy Bee Honey (Retail)
HiveHub (Software Development)
Homenovate (Interior Design)
Infecting Change TV (ICTV) (Media)
InfoWorks (Cloud)
Inventrus (REIT)
IPSecure (Service)
iSymplify (Software Dev)
Jen Rulon (Infleuncer/Coach)
JLuxe Cosmetics (Retail)
Kelly Parkes (Musician)
Kūbs/Stax (Software Dev)
Kickstand Racing (Organizer)
La Petit Robe Noire (Retail)
LandBankPro (Crypto)
LuckyDog Analytics (Software Dev)
Maggie’s Cakes (Retail)
Mastheads (Retail)
Matchhouse (Real Estate)
Miss Fluffy (Service)
Moda Image Consulting (Service)
My Pure Bronze (Retail)

Commercial (cont)

NContracts (Software Dev)
Nested (Retail)
Odyssey Design Studios (Architect)
PestRoutes (Service)
Play Hard Train Harder (Service)
Prestige Sign Group (Retail)
Punching Nun Group (Marketing)
Prime Therapeutic Massage (Service)
Quantum Realm Computing (Service)
Randy Walker, CPA (Accounting)
Ranger Creek Outfitters (Retail)
RhinoCharge(Retail)
River City Soccer Club (Sports)
San Antonio Spurs(Sports)
San Antonio Writers Guild (SAWG) (Organization)
Setpoint Refrigerators (Retail)
Simalex (Manufacturing)
South Central Surveyors (Service)
Southwest Interiors (Service)
Spatial Construx (Software Dev)
Staklite (Retail)
Startup Owl (Service)
Steven Bankler, CPA (Accounting)
STL Charter (Transportation)
Timmy (app)
Tressler Associates (Legal)
Venture Founders (Investment)
Venturfied (Crypto)
Veritas Homes (Real Estate)
Webhead (Service)
Webshare (Software Dev)
YapTap (app)