About Thomas McAuley
Product Designer & Visual Strategist
Core Competencies
My strengths lie in cross-functional collaboration, stakeholder engagement, and the development of scalable design systems that drive Digital Transformation. I excel at Visual & Interaction Design and have a keen eye for Branding & Corporate Identity, delivering solutions that are as functionally sound as they are visually appealing. I solve complex problems with innovative strategies and ensure all designs meet strict Accessibility standards (WCAG, Section 508).
Product Design & UX/UI Strategy
I remain focused on creating intuitive, responsive interfaces that drive engagement and ensure accessibility.
- Intuitive product design and UX/UI strategy
- Scalable, responsive, and mobile-first design solutions
- Iterative design and agile methodologies
- Comprehensive design systems and interactive prototypes
- Emphasis on accessibility and human-centered design
- Data-driven and measurable user experience improvements
Product/Corporate Branding & Visual Identity
I craft cohesive visual languages and brand experiences that resonate across digital and physical touchpoints.
- Cohesive visual identity and corporate branding
- Strategic brand development and storytelling
- Consistent design languages across digital and print collateral
- High-impact visual and interaction design
- Creative copywriting and multimedia content creation
- Market-responsive, innovative design that resonates with target audiences
User Research & Collaborative Strategy
I leverage data-driven insights and cross-functional teamwork to inform design decisions and optimize user experiences.
- Thorough user research and competitive analysis
- Persona development, user journey mapping, and usability testing
- Data-driven insights and design thinking approach
- Cross-functional collaboration and stakeholder engagement
- Transparent communication and iterative feedback loops
- Agile, adaptive, and inclusive project coordination
Skills & Tools
Research
I rely on thorough user research to drive insights and shape informed design decisions.
Design
I employ innovative design practices to craft visually compelling interfaces that enhance user experience.
Web
My web development approach ensures practical, adaptable, and responsive digital solutions.
Coordination
I coordinate seamlessly to integrate research, design, and development into impactful products.
Design Approach
I believe in an iterative design process driven by Agile Methodologies. I begin with in-depth User Research, including competitive analysis, user interviews, and stakeholder engagement, to form clear user personas and map out user journeys. I use wireframing and prototyping techniques, coupled with rigorous Usability Testing, to refine every design iteration. This approach ensures every MVP evolves into a robust solution that supports Digital Transformation and delivers measurable impact.
Relevant Experience
My career spans diverse sectors—from healthcare and government to SaaS and gaming—where I’ve designed Responsive & Mobile-First websites, mobile apps, and enterprise solutions. Key projects include full website redesigns for major healthcare providers, comprehensive digital platforms for secure government applications, and immersive interfaces for virtual events. Each project leverages Design Systems and Data-Driven Design to achieve superior User Experience (UX) and User Interface (UI) outcomes.
Notable Clients
Healthcare
Government
Military
Nonprofit
Commercial
Video Gaming
Thank You
I’d love to chat about how my passion for design and my experience can help bring your digital projects to life. Please feel free to email me at thomas@thomasmcauley.com, call me at (210) 347-8123, or use my contact form.