Trade shows are an important opportunity to promote a focused campaign that introduces and highlights your company’s headline product or service.
Depending upon the event, your needs might fall anywhere from just a simple web ad all the way to a comprehensive campaign that includes ads, vertical banners, backwalls, invitations, collateral handouts, branded merchandise, signage, and landing web page design and support, and more.
No matter the scenario, there are a lot of moving parts. Creating a cohesive and complementary campaign, maintaining your corporate identity, establishing a separate yet complementary trade show theme, and hand-holding each piece through its own unique production path should only be left to an experienced graphic designer / art directory. Trade show production is pricey and with all too common last-minutes deadlines, you can’t afford to do things twice.
Thomas McAuley has done it all with 30+ trade shows supported since 2013 to his credit.
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Infographics have been a popular print product for decades, most commonly as intricate poster-sized pieces that speak to a seeming human hunger to see data organized and visualized in color and bold lines. With the advent of the Internet, however, they have become far more commonly seen online. Regardless of medium, infographics are a great marketing resource for getting information sifted and shown in an easy-to-understand format.
If you have data that needs to be simplified and presented in its most understandable and attractive form, rely on CMD.
Everyone is familiar with advertisements. This fact is both an advantage and a disadvantage to a designer.
On one hand, needs and expectations can be communicated quickly and clearly. On the other hand, that familiarity and ease can lead clients and designers alike to approach creating effective, tasteful advertisements with too much confidence and too little care, which often causes content bloat, failure to accurately identify the target demographic, and all manner of other problems.
Company Man Design has created digital ads and campaigns, including social media graphics, and web banners; and print ads of all types, from print publications to handouts to billboards and posters.
Leverage Company Man Design’s marketing and advertisement experience by letting us work with you to match the right message with the right customer so that every one of your advertising dollars is a smart investment.
The simple 8 1/2 x 11 sheet remains one of the most-utilized media for direct and indirect marketing. It’s hand-held and immediate and if designed well can store a wealth of information, images, and contact information.
Sales Sheets
Sales sheets give prospective clients overviews of your products, services, and your company itself as well as how to see more online, and how to engage with you. They should strongly support your corporate identity as well as establish a targeted connection between the information being offered and the demographic to which it will be presented. The viewer’s eye will start at a predictable point and flow through the content until the call-to-action is reached.
Case Study Sheets
Case study sheets are testimonials on steroids. They present your customer’s successful experience by stating their starting point, your role in their improvement, proof of that improvement, and a statement of the client’s analytical and emotional takeaways in their own words. Similar to sales sheets, case study sheets will lead the viewer’s eye through relevant and persuasive information to a clear call-to-action. Case studies are strong tools for the hope and security they offer your prospective clients.
Publication Design is any print or digital multi-page document (white papers, annual reports, booklets, catalogs, ebooks, interactive fiction, etc.). Because of their size and being spread across many pages, publications require more planning, custom image creation, and shuffling of elements than about any other design projects. Their complexity also of production, publication design should be left to experienced professionals like Company Man Design.
Print Publication
White Papers
As Google puts it, a white paper is an “authoritative report giving information or proposals on an issue.” It is a multi-page document that is too often thought of as dry and direct, but white papers present your organization opportunities to influence readers, whether current or prospective customers.
Annual Reports
Due to their complexity and volume of content, annual reports rival website design in their magnitude. As such, they tend to fall into two categories: poorly designed, usually because the client organization relies on a cheap designer or a design firm that has bid so low that the work falls in priority; or well-designed but ultra-expensive because the client organization has gone with the biggest national design firms. Let Company Man Design produce a report that maintains and grows shareholder confidence.
Catalogs
In addition to the shared considerations of publication design, catalogs present additional unique design challenges: managing large amounts of data; coordinating quality, consistent product and/or portrait photography; and developing multiple templates for all common page types. Let Company Man Design produce a well-designed catalog that targets your customer demographic.
Digital Publications
ebooks
The technical learning curve of designing and producing an ebook can be daunting, even for and experienced designer. The challenge is multiplied for authors with zero design experience.
Company Man Design is the perfect fit for your ebook design. Our primary, Thomas McAuley, has years of writing experience and had designed and produced multiple ebooks. So not only can we layout your words themselves, as a marketing-focused design company, we can approach the design of your ebook in artful and sales-minded manner so you’re not writing just for the love of it.
Interactive Works
Provide us with a story map or a finished IF work in any common software program and we’ll collaborate with you to produce your interactive fiction work. We will work with your photographers and illustrators or coordinate work with those in our professional network. Our founder is a writer and writer advocate so you know your work is in good hands.
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