Posters are big, colorful, attention-grabbing and relatively inexpensive to product. However, the particulars of their design and production present unique challenges best left to a professional.
Regarding design, amateurs or less-experienced designers are frequently tempted to fill a poster corner-to-corner with text and images until the viewer’s eye is has no clear starting point or natural flow.
Regarding production, due to their size, posters often require special printing vendors, paper stock, mounting, and framing.
Since posters are such a good value-for-effect proposition, let me handle the design, production, and delivery of your posters to ensure optimal quality and effect.
Trade shows are an important opportunity to promote a focused campaign that introduces and highlights your company’s headline product or service.
Depending upon the event, your needs might fall anywhere from just a simple web ad all the way to a comprehensive campaign that includes ads, vertical banners, backwalls, invitations, collateral handouts, branded merchandise, signage, and landing web page design and support, and more.
No matter the scenario, there are a lot of moving parts. Creating a cohesive and complementary campaign, maintaining your corporate identity, establishing a separate yet complementary trade show theme, and hand-holding each piece through its own unique production path should only be left to an experienced graphic designer / art directory. Trade show production is pricey and with all too common last-minutes deadlines, you can’t afford to do things twice.
Thomas McAuley has done it all with 30+ trade shows supported since 2013 to his credit.
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Infographics have been a popular print product for decades, most commonly as intricate poster-sized pieces that speak to a seeming human hunger to see data organized and visualized in color and bold lines. With the advent of the Internet, however, they have become far more commonly seen online. Regardless of medium, infographics are a great marketing resource for getting information sifted and shown in an easy-to-understand format.
If you have data that needs to be simplified and presented in its most understandable and attractive form, rely on CMD.
Everyone is familiar with advertisements. This fact is both an advantage and a disadvantage to a designer.
On one hand, needs and expectations can be communicated quickly and clearly. On the other hand, that familiarity and ease can lead clients and designers alike to approach creating effective, tasteful advertisements with too much confidence and too little care, which often causes content bloat, failure to accurately identify the target demographic, and all manner of other problems.
Company Man Design has created digital ads and campaigns, including social media graphics, and web banners; and print ads of all types, from print publications to handouts to billboards and posters.
Leverage Company Man Design’s marketing and advertisement experience by letting us work with you to match the right message with the right customer so that every one of your advertising dollars is a smart investment.
The simple 8 1/2 x 11 sheet remains one of the most-utilized media for direct and indirect marketing. It’s hand-held and immediate and if designed well can store a wealth of information, images, and contact information.
Sales Sheets
Sales sheets give prospective clients overviews of your products, services, and your company itself as well as how to see more online, and how to engage with you. They should strongly support your corporate identity as well as establish a targeted connection between the information being offered and the demographic to which it will be presented. The viewer’s eye will start at a predictable point and flow through the content until the call-to-action is reached.
Case Study Sheets
Case study sheets are testimonials on steroids. They present your customer’s successful experience by stating their starting point, your role in their improvement, proof of that improvement, and a statement of the client’s analytical and emotional takeaways in their own words. Similar to sales sheets, case study sheets will lead the viewer’s eye through relevant and persuasive information to a clear call-to-action. Case studies are strong tools for the hope and security they offer your prospective clients.
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