CASE STUDY:
YOGA NOTES APP
ROLE: |
SOLE UI DESIGNER |
TIMELINE: |
1 MONTH (NOV ‘19) |
DESIGN: |
 |
MARKETING: |
N/A |
THE ORIGIN
The Yoga Notes app project was born from the desire to bring Eva-Lotta Lamm’s book, “Yoga Notes,” into the digital realm. While the book held all the content, transitioning it into an app presented unique challenges and opportunities. As the sole UX/UI designer, I embarked on this journey, fully aware that every design project, no matter how seemingly straightforward, demands a clear mind and adaptability.
THE PRODUCT VISION
Eva-Lotta Lamm’s book had a clear purpose, and the app needed to uphold its essence. The vision was to create an app that not only digitized the content but also enriched the user experience. This meant translating step-by-step yoga guidance into an interactive and intuitive digital format. The app aimed to cater to yoga enthusiasts and newcomers alike, providing them with a seamless path to physical and mental well-being.
THE OUTCOME
The Yoga Notes app emerged as a resounding success, seamlessly translating the book’s wisdom into an interactive digital platform. Users could now embark on their yoga journey with clear guidance, illustrations, and intuitive features. The app facilitated a connection between users and yoga’s transformative power, replicating the book’s charm in a digital space. Positive feedback poured in, highlighting the app’s seamless experience and user-friendly design.
THE PROCESS
EMPATHIZE
To fully understand the scope of the project, I immersed myself in Eva-Lotta Lamm’s brand, her goals for the app, and her rationale behind the book. I needed to grasp why she wrote it, who the target audience was, and how the app could best serve them.
DEFINE
With a clear understanding of the project, I embarked on user research. Interviews, surveys, focus groups, and usability testing allowed me to uncover user habits, emotions, and attitudes. It was crucial to avoid assumptions and base design decisions on comprehensive data.
IDEATE
Armed with user insights, I ventured into the ideation phase. Initial sketches and wireframes helped map out the app’s navigation and structure. Collaborative sessions with the client ensured alignment and sparked valuable ideas for improvement.
PROTOTYPE
The digital prototype was the culmination of the design journey. It allowed us to visualize the app’s flow and functionality. Throughout the process, user feedback shaped the prototype, ensuring it met user needs effectively.
TESTING
Extensive usability testing, both during the design phase and through beta launches, provided invaluable insights. User feedback and analysis guided iterative improvements, ensuring a top-quality user experience.
HANDOFF
Handing off the prototype to the development team marked a significant milestone. Collaborating closely with developers and incorporating their insights and feedback ensured a smooth transition from prototype to a living app. Beta and alpha launches provided additional testing and refinement opportunities, ensuring the final product was robust.
LESSONS LEARNED
This project was a masterclass in embracing change and maintaining adaptability. It reinforced the importance of diligent research and iterative design.
Key takeaways include:
- Never underestimate the power of comprehensive user research.
Iterative testing is essential to uncover user pain points and insights. - Embrace change and remain adaptable throughout the design process.
- Collaboration with developers is crucial for a seamless transition from prototype to the final product.
PLUS
Beyond the project’s specific requirements, I brought dedication, adaptability, and a commitment to the user-centric approach. This mindset ensured the Yoga Notes app’s success and has continued to benefit my professional growth!