I bring a thoughtful, collaborative approach to creative direction, ensuring that every project is cohesive, impactful, and aligned with the client’s goals. My focus is always on developing compelling visual narratives and strategies that not only capture attention but also deliver results.

This comprehensive voter outreach and education campaign required an innovative and multifaceted approach to engage and inform the diverse population of Bexar County, Texas. As the largest county in the region, the challenge lay in addressing voter misconceptions, navigating legal sensitivities, and creating a campaign that fostered trust and engagement.

I served as the primary campaign creator, designer, and copywriter. Collaborating closely with a small team, I spearheaded the campaign from the initial RFP response to final execution. My responsibilities included designing all campaign collateral, writing compelling copy for both print and digital materials, and co-directing a television spot to ensure the message resonated with the target audience.

• RFP Success: Co-planned, co-wrote, and designed the winning RFP response, securing the project.
• Campaign Strategy: Rapidly gained expertise in legal voter education nuances by coordinating with legal advisors over a six-month timeline.
• Design Execution: Delivered a wide array of collateral, including mailers, TV and radio spots, flyers, newsletters, social media posts, and event signage.
• Creative Direction: Co-directed a TV spot and designed materials that adhered to strict guidelines while maintaining visual appeal and clarity.

Creative Vision Development
Team Leadership
Project Ideation and Direction
Strategic Branding
Campaign Planning and Execution
Creative Strategy Alignment with Business Goals
Cross-Functional Collaboration
Concept Development
Goal-Oriented Decision Making
Mentorship and Team Development
Resource Management
Conflict Resolution
Creative Workflow Optimization
Stakeholder Communication
Pitching Ideas to Clients and Executives
Client Relationship Management
Trend Analysis and Forecasting
Innovative Problem Solving
Creative Direction for Multi-Platform Campaigns

Overseeing Design Standards
Art Direction
UI/UX Oversight
Multi-Platform Content Creation
Graphic Design Supervision
Visual Storytelling
Collaborating with Copywriters
Ensuring Brand Consistency
Typography Direction
Color Palette Curation
Iconography Supervision
Mood Board Creation
Photography and Video Direction

Understanding Client Needs
Adapting to Various Industries
Military/Federal Design Expertise
Enterprise-Level Campaign Management
B2B Campaign Development
Consumer-Focused Marketing
Crisis Communication Campaigns
Nonprofit Campaigns
Healthcare Branding and Design
Entertainment and Gaming Campaigns

Crafting Clear Messaging
Advertising Copywriting
Tagline and Slogan Creation
Editing and Proofreading
Creative Writing for Narratives
Marketing Copywriting
RFP Writing and Proposal Development
Script Writing for Ads and Media
Speech and Presentation Writing

Developing Brand Guidelines
Creating Visual Identities
Rebranding Initiatives
Brand Storytelling
Establishing Brand Voice
Logo Design Oversight
Packaging Design Supervision
Ensuring Cohesion Across Platforms
Product Naming and Identity

Fostering Creative Collaboration
Building Inclusive Teams
Facilitating Brainstorming Sessions
Delegation and Task Management
Encouraging Innovation
Inspiring Teams to Achieve Goals
Maintaining Open Communication
Balancing Client Needs with Team Input
Motivating Under Tight Deadlines
Coaching and Career Development for Team Members

Leading Client Presentations
Handling Constructive Criticism
Implementing Client Feedback
Client Education on Design and Strategy
Building Client Trust
Developing Long-Term Client Relationships

Adapting to AI in Design
Exploring New Design Tools
Staying Updated on Industry Trends
Pioneering New Creative Solutions
Integrating AR/VR in Campaigns
Understanding the Impacts of Social Media Algorithms