Thomas McAuley
UI/UX Designer & Visual Strategist
About Me
Seamless Digital Experiences Through Strategy & Design
With over a decade of experience across UI/UX, app, video game, web, digital, social media, and print design, I’ve worked with a diverse range of clients and industries (see them here).
Whether you need a responsive SaaS app, a corporate brand identity, a high-impact social media presence, a trade show booth for your game, or even the game’s UI itself, I bring more than just specialized expertise—I bring strategic design thinking to maximize the impact of every project.
I specialize in crafting intuitive, high-impact UI/UX that enhances usability and engagement across apps, video games, and interactive experiences. My expertise lies in bridging the gap between user psychology, interaction design, and digital product strategy, ensuring every interface I design is as functional as it is visually compelling.
With a deep understanding of human-centered design, accessibility, and conversion optimization, I create solutions that empower users while driving business goals. Whether refining an enterprise SaaS platform, optimizing an app’s user flow, or developing UI for a fast-paced game, I bring the same level of precision, creativity, and user-first thinking to every project.
So what do you say?
Let’s create something exceptional.
UI/UX Design → Creating Intuitive & Scalable Interfaces
- Scalable Design Systems → Built and maintained modular, reusable UI components to ensure consistency across web and mobile platforms.
- Conversion-Optimized Flows → Designed frictionless registration, onboarding, and upgrade paths that increase engagement and retention.
- Data-Driven UX → Leveraged A/B testing, heatmaps, and user research to refine interfaces and improve usability.
- Accessibility & Compliance → Integrated WCAG-compliant design practices to ensure inclusivity across all platforms.
- Enterprise & SaaS UX → Developed intuitive dashboards and workflow tools for enterprise applications and business platforms.
App Design → Enhancing Functionality & User Flow
- Cross-Platform UI/UX → Designed seamless mobile and web experiences, optimizing for usability and brand consistency.
- E-Commerce & Payment Flows → Created intuitive storefronts, checkout flows, and subscription management interfaces.
- Personalization & Engagement → Designed user-centric dashboards and notifications to drive retention and interaction.
- Secure & HIPAA-Compliant UX → Developed interfaces for healthcare and fintech applications with strict security requirements.
- Interactive Prototyping → Delivered high-fidelity prototypes to streamline development and stakeholder alignment.
Video Game Design → UI/UX for Immersive Gameplay
- Game Interface & HUD Design → Created modular, scalable HUDs and UI elements that enhance gameplay clarity and player immersion.
- Frictionless Onboarding & Tutorials → Designed intuitive onboarding experiences that reduce cognitive load and keep players engaged from the start.
- Interactive & Motion Design → Developed dynamic UI animations and transitions that provide responsive feedback and reinforce game mechanics.
- Economy & Progression UX → Crafted user-friendly interfaces for in-game currencies, rewards, and leveling systems to maintain player engagement.
- Casino & Risk-Reward Mechanics → Designed UI/UX for gambling-based games, ensuring clarity, engagement, and compliance with industry standards.
Creative Direction → Cohesive Brand & Visual Strategies
- Design Systems & Brand Identity → Developed scalable design languages that maintain consistency across products and marketing.
- Cross-Disciplinary Leadership → Led creative teams across UI/UX, branding, motion, and marketing design.
- Marketing & Growth Design → Designed landing pages, conversion-focused email campaigns, and ad creatives.
- Storytelling & Thematic Design → Crafted visual narratives that align UI/UX with brand messaging and user expectations.
- Client-Facing Leadership → Collaborated directly with stakeholders to define creative vision and ensure business alignment.
Graphic Design → Branding, Identity & Full Graphical Support
- Branding & Corporate Identity → Developed cohesive brand identities, including logos, typography, and visual language.
- UI & Iconography → Designed clean, scalable UI elements, icons, and graphical assets for digital platforms.
Illustration & Concept Art → Created custom graphics, branding assets, and promotional artwork for games and apps. - Typography & Layout → Crafted high-impact compositions for web, mobile, print, and environmental applications.
- Motion & Interaction Design → Designed microinteractions and animations to enhance usability and engagement.
- Full Graphical Support → Delivered everything from stationery, trade show materials, and print collateral to social media graphics, ad campaigns, email templates, reports, vehicle graphics, and merchandise branding.
Video Games
.ERTH
Bethesda
Equinox Games
i3D.net
Illogika
Kūbs (Stax)
LifeMap
Limiteless Flight
Ludex
Odyssey Games
Old Skull Games
Spatial Construx
Squido
Status Pro
Trugolf
Ubisoft
Commercial
Alamo City Services (Service)
Aztec Moon (Retail)
Bicycle Heaven (Retail)
Blevins, Inc. (Construction)
By Luna (Retail)
Corporate IT Solutions
Delicious Tamales (Restaurant)
Entoto Gear (Retail)
Eraselet (Retail)
Fulcrum Development (Commercial Dev)
Frunnies (Retail)
Givler Engineering (Construction)
Glam Bus (Retail)
The Greenbox (Service)
Grow Protect Profit (Investing)
Gypsy Bee Honey (Retail)
HiveHub (Software Development)
Homenovate (Interior Design)
Infecting Change TV (ICTV) (Media)
InfoWorks (Cloud)
Inventrus (REIT)
IPSecure (Service)
iSymplify (Software Dev)
Jen Rulon (Infleuncer/Coach)
JLuxe Cosmetics (Retail)
Kelly Parkes (Musician)
Kūbs/Stax (Software Dev)
Kickstand Racing (Organizer)
La Petit Robe Noire (Retail)
LandBankPro (Crypto)
LuckyDog Analytics (Software Dev)
Maggie’s Cakes (Retail)
Mastheads (Retail)
Matchhouse (Real Estate)
Miss Fluffy (Service)
Moda Image Consulting (Service)
My Pure Bronze (Retail)
Commercial (cont)
NContracts (Software Dev)
Nested (Retail)
Odyssey Design Studios (Architect)
PestRoutes (Service)
Play Hard Train Harder (Service)
Prestige Sign Group (Retail)
Punching Nun Group (Marketing)
Prime Therapeutic Massage (Service)
Quantum Realm Computing (Service)
Randy Walker, CPA (Accounting)
Ranger Creek Outfitters (Retail)
RhinoCharge(Retail)
River City Soccer Club (Sports)
San Antonio Spurs(Sports)
San Antonio Writers Guild (SAWG) (Organization)
Setpoint Refrigerators (Retail)
Simalex (Manufacturing)
South Central Surveyors (Service)
Southwest Interiors (Service)
Spatial Construx (Software Dev)
Staklite (Retail)
Startup Owl (Service)
Steven Bankler, CPA (Accounting)
STL Charter (Transportation)
Timmy (app)
Tressler Associates (Legal)
Venture Founders (Investment)
Venturfied (Crypto)
Veritas Homes (Real Estate)
Webhead (Service)
Webshare (Software Dev)
YapTap (app)
Healthcare
Aegis Sciences Corp.
AngelEye Health
American Physician Partners
Chess Health
ClotIQ
Connance
Curative Content
Data Health Valet
Diatech Holdings
digiChart
enfoPoint
EvidenceCare
Flywire
Forward Health Group
HBCS
Harris Center for Mental Health and IDD
Harris County Foundation
Harris County Intercept
Healthfuse
i2i Population Health
ICA
IKS
Incredible Health
IngagePatient
Inventrus
MDSuite
Medaxion
Medway
Healthcare (cont)
N7Lab
Nanoferix
Nivate Online
NuScriptRx
OnPlan Health
Owl Insights
Pathway Health
PhyMed
Pierian Biosciences
PlayMaker Health
Project Neuron
Prophet Health Ventures
ReelDx
Regents Health
Rise Health
Sift Healthcare
Stratasan
Switchpoint Ventures
Texana
Therapy Trails
TwelveStone Health Partners
TwelveStone University
Updox
UT Health StrongStar
Verge Health
WinnowMD
WPC Health
WPC Services
YouScience
Military
Healthy Army Communities (HAC)
Montana Air National Guard (MTANG)
U.S. Army
U.S. Air Force National Guard
SECURE: U.S. Air Force
Government
Bexar County, Texas
Central Texas Regional Water Supply (CTRWS)
City of San Antonio (CoSA)
Department of Housing and Urban Development (HUD)
Harris County, Texas
Texas Department of Criminal Justice (TDCJ)
National Geospatial Association (NGA)
Education
Communities in Schools (CIS)
ExperienceGlobal
San Antonio College (SAC)
San Antonio Independent School District (SAISD)
UTSA
Veritas HomesCommunities in Schools (CIS)
Nonprofit
American GI Forum (AGIF)
Gonzaba Foundation
UpSKILLS Coastal Bend
Workforce Solutions Alamo
Workforce Solutions Capital Area
Workforce Solutions Coastal Bend
Workforce Solutions Heart of Texas
Workforce Solutions South Plains
YMCA of Greater San Antonio
Having worked across industries—including gaming, SaaS, healthcare, eCommerce, and government—I bring a unique, multi-faceted approach to design. I understand the nuances of B2B platforms, consumer-facing products, and entertainment-driven experiences, allowing me to tailor UX/UI solutions that meet diverse user needs while aligning with business goals.
I thrive in cross-functional teams, collaborating with C-suite executives, developers, product managers, and marketers to build and refine products that deliver measurable impact.