CASE STUDY:
BRENDA APP
ROLE: |
SOLE UX/UI DESIGNER |
TIMELINE: |
~3 MONTHS |
DESIGN: |
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MARKETING: |
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Every product design on this site follows human-centered design and design thinking principles. While this and other case studies are abbreviated, those for the Harris Center for Mental Health and IDD and Kūbs (game development ecosystem) are more complete examples of my design process.
THE BACKGROUND
The Brenda SaaS Appointment Handling App project emerged from the necessity to provide hair care professionals with a comprehensive and flexible tool for managing appointments. The client’s prior experiences with similar apps were far from satisfactory, primarily due to limitations in functionality, brand affiliations, poor user experiences, and more.
They needed a solution that catered to customers seeking on-location or at-home hair care services, hair professionals, and dispatchers, and admin users.
As the sole Product Designer on the project, I was tasked with transforming this need into a fully functional and user-friendly mobile app for each user group.
THE PRODUCT VISION
The vision for Brenda was clear: create an all-encompassing appointment handling app for three distinct user paths. First, it serves customers seeking to find and book appointments easily. Second, it empowers hair care professionals to manage appointments efficiently. Lastly, it equips dispatchers and administrative personnel with tools to coordinate appointments and oversee business tasks. Each user path features robust functionality—from personal account management to comprehensive appointment handling.
THE OUTCOME
The Brenda Appointment Handling App emerged as a powerful solution that bridged the gap between customers, professionals, and dispatchers in the hair care industry. It delivered on its promise of comprehensive functionality, offering a user-friendly experience that surpassed the limitations of previous apps. Customers could effortlessly find and book appointments, while professionals managed their schedules with ease. Dispatchers gained efficient tools for coordinating appointments and supporting the hair care business. Post-launch, continuous quality control and user feedback loops ensured the app’s usability and functionality improved over time.
CLICK-THRU
EARLY BIRDS-EYE
CUSTOMER SCREEN EXAMPLES
PROFESSIONAL SCREEN EXAMPLES
DISPATCHER SCREEN EXAMPLES
LESSONS LEARNED
User-Centric Insights
Extensive user research revealed the distinct needs of customers, hair care professionals, and dispatchers. This deep understanding enabled us to craft tailored, intuitive experiences for booking, scheduling, and coordinating appointments, ensuring every user’s journey was optimized for efficiency and satisfaction.
Iterative Refinement
Regular usability testing and continuous feedback loops were crucial to enhancing the app’s functionality. By iterating on our designs based on real user input, we consistently improved the overall experience, resulting in a more intuitive and engaging platform.
Integration & Collaboration
Close collaboration with development teams and a meticulous handoff process ensured that our complex functionalities were implemented smoothly. This strategic approach not only met technical requirements but also allowed us to adapt and refine the design as new challenges emerged.
OTHER APPS
COMMUNITY LIVING
MIXABL
RIVL
WALTR