THE ORIGIN

The Brenda SaaS Appointment Handling App project emerged from the necessity to provide hair care professionals with a comprehensive and flexible tool for managing appointments. The client’s prior experiences with similar apps were far from satisfactory, primarily due to limitations in functionality, brand affiliations, poor user experiences, and more. HiveHub, headquartered in San Antonio, was approached by the client, who needed a solution that catered to customers seeking on-location or at-home hair care services, hair professionals, and dispatchers, and admin users. As the sole UX/UI Designer on the project, I was tasked with transforming this need into a fully functional and user-friendly mobile app for each user group.

THE PRODUCT VISION

The vision for Brenda was clear: create an all-encompassing appointment handling app that caters to three distinct user paths. First, it needed to serve customers looking to find and book appointments easily. Second, it had to empower hair care professionals to manage appointments efficiently. Lastly, it should provide dispatchers, administrative personnel with the tools to coordinate appointments and oversee essential business-related tasks. Each user path brimmed with functionality, from personal account management to extensive appointment handling capabilities.