|SOLE UX/UI DESIGNER|
|3 MONTHS (AUG ‘20 – OCT ‘21)|
The Brenda SaaS Appointment Handling App project emerged from the necessity to provide hair care professionals with a comprehensive and flexible tool for managing appointments. The client’s prior experiences with similar apps were far from satisfactory, primarily due to limitations in functionality, brand affiliations, poor user experiences, and more. HiveHub, headquartered in San Antonio, was approached by the client, who needed a solution that catered to customers seeking on-location or at-home hair care services, hair professionals, and dispatchers, and admin users. As the sole UX/UI Designer on the project, I was tasked with transforming this need into a fully functional and user-friendly mobile app for each user group.
THE PRODUCT VISION
The vision for Brenda was clear: create an all-encompassing appointment handling app that caters to three distinct user paths. First, it needed to serve customers looking to find and book appointments easily. Second, it had to empower hair care professionals to manage appointments efficiently. Lastly, it should provide dispatchers, administrative personnel with the tools to coordinate appointments and oversee essential business-related tasks. Each user path brimmed with functionality, from personal account management to extensive appointment handling capabilities.
The Brenda Appointment Handling App emerged as a powerful solution that bridged the gap between customers, professionals, and dispatchers in the hair care industry. It delivered on its promise of comprehensive functionality, offering a user-friendly experience that surpassed the limitations of previous apps. Customers could effortlessly find and book appointments, while professionals managed their schedules with ease. Dispatchers gained efficient tools for coordinating appointments and supporting the hair care business. Post-launch, continuous quality control and user feedback loops ensured the app’s usability and functionality improved over time.
CUSTOMER SCREEN EXAMPLES
PROFESSIONAL SCREEN EXAMPLES
DISPATCHER SCREEN EXAMPLES
The Brenda Appointment Handling App project provided valuable lessons:
Thorough User Research is essential for understanding Complex User Needs.
Iterative Testing and Feedback loops lead to an Improved User Experience.
Flexibility and Adaptability are key in Complex Functionality Planning.
Close Collaboration with and Careful Handoff to developers is vital for Seamless Design Implementation.