Posters are big, colorful, attention-grabbing and relatively inexpensive to product. However, the particulars of their design and production present unique challenges best left to a professional.
Regarding design, amateurs or less-experienced designers are frequently tempted to fill a poster corner-to-corner with text and images until the viewer’s eye is has no clear starting point or natural flow.
Regarding production, due to their size, posters often require special printing vendors, paper stock, mounting, and framing.
Since posters are such a good value-for-effect proposition, let me handle the design, production, and delivery of your posters to ensure optimal quality and effect.
Trade shows are an important opportunity to promote a focused campaign that introduces and highlights your company’s headline product or service.
Depending upon the event, your needs might fall anywhere from just a simple web ad all the way to a comprehensive campaign that includes ads, vertical banners, backwalls, invitations, collateral handouts, branded merchandise, signage, and landing web page design and support, and more.
No matter the scenario, there are a lot of moving parts. Creating a cohesive and complementary campaign, maintaining your corporate identity, establishing a separate yet complementary trade show theme, and hand-holding each piece through its own unique production path should only be left to an experienced graphic designer / art directory. Trade show production is pricey and with all too common last-minutes deadlines, you can’t afford to do things twice.
Thomas McAuley has done it all with 30+ trade shows supported since 2013 to his credit.
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Infographics have been a popular print product for decades, most commonly as intricate poster-sized pieces that speak to a seeming human hunger to see data organized and visualized in color and bold lines. With the advent of the Internet, however, they have become far more commonly seen online. Regardless of medium, infographics are a great marketing resource for getting information sifted and shown in an easy-to-understand format.
If you have data that needs to be simplified and presented in its most understandable and attractive form, rely on CMD.
Signage and signage systems may seem like a simple affair. But because much of it works well in our lives, we may find that we take it all for granted. But undertaking signage is not only expensive from a production standpoint but it is also surprisingly complex—external, internal, directional, fixed, moveable, static, changeable, print, digital, fabricated, etc. Then one must consider the specifics of human interaction—viewer distance, time exposed, language, symbology. Then there is corporate identity. And more.
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