My Resume

Thomas McAuley

Led the product design for Kūbs, an integrated hub that streamlined account creation, project management, and asset tracking for game designers. By implementing a scalable design system, multi-tier accounts creation, project building, marketplace, robust dashboard, and responsive marketing landing pages, our solution boosted workflow efficiency and attracted significant investor interest.
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• Concurrent Multitasking & Divergent Project Leadership: Demonstrated the ability to manage multiple simultaneous projects and divergent tasks across Kūbs’ & Equinox Games’ distinct product lines, ensuring each initiative received focused, tailored leadership while maintaining overall strategic cohesion.
• Strategic End-to-End Product Design: Led product strategy and design of Kūbs, a SaaS platform centralizing accounts, analytics, and AI-assisted product management for game designers. Developed a scalable design system and responsive landing page to boost workflow efficiency and user engagement.
• Agile Collaboration: Employed iterative design cycles within agile frameworks, working closely with product developers and managers. Refined wireframes and high-fidelity prototypes through continuous user testing and A/B experiments.
• Documentation & Handoff: Produced comprehensive design documentation—including style guides and interaction blueprints—to ensure smooth handoffs to engineering teams and adherence to best practices.
• Accessibility Focus: Integrated accessibility principles throughout the design process, ensuring interfaces met or exceeded Section 508 and WCAG standards.
• Diverse Game Interface Innovation: Crafted engaging product interfaces whose visual identities resonated with diverse target audiences for casual, casino, and FPS video game titles (DropX, DinoDex, BedWars).
• Immersive Visual Identity Creation: Developed cohesive themes, backstories, branding, design systems, and graphical assets for casino games (e.g., Cluckin’ Cross, Tumbleweed, Putting Green, Bases Loaded, Mutant Money) that balanced playful aesthetics with functional clarity.
• Responsive & Platform-Adaptive Design: Engineered responsive game interfaces that maintained visual consistency and intuitive interaction across desktop, mobile, and kiosk platforms.
• Interactive Gameplay Feedback: Integrated dynamic animations and interactive elements to provide real-time visual feedback, enhancing critical in-game communication and player experience.
• User Research-Driven Iteration: Leveraged user research and iterative testing (using Maze & Dovetail) to validate design decisions, resulting in improved retention and gameplay mechanics.
• Cross-Functional Collaboration: Collaborated closely with game developers and production teams to align creative design with technical requirements, ensuring robust functionality and compelling visuals.

• Enterprise-Level Solutions: Delivered complex secure and non-secure product designs for government agencies, military branches, and healthcare institutions, focusing on responsive, mobile-first designs that improved user navigation and data visualization.
• Accessibility & Compliance: Spearheaded digital transformation initiatives with a strong emphasis on accessibility—designing interfaces fully compliant with Section 508 and WCAG standards.
• User Research & Iteration: Employed tools like Maze and Dovetail to conduct extensive usability studies, persona development, and user journey mapping, which informed iterative design improvements.
• Agile Methodologies: Utilized agile project management techniques to sustain rapid iteration cycles, manage multiple projects concurrently, and deliver high-quality design solutions on schedule.
• Evaluation & Reporting: Led a comprehensive survey of U.S. Air Force communications HUD functionality and produced a detailed report with improvement recommendations based on pilot and technical interviews.
• RFP & Proposal Leadership: Acted as the sole graphic designer, branding expert, co-copywriter, and co-strategist on over 54 competitive RFPs across multiple sectors—Federal, Military, Government, Workforce, and Nonprofit—achieving a 42.6% win rate.

• Design Systems Development: Led the creation of unified, scalable design systems for multiple mobile and web SaaS products & platforms, enhancing usability and visual consistency across products.
• Rigorous Testing: Conducted A/B testing and user research to validate design decisions, resulting in significant improvements in user engagement and satisfaction.
• Cross-Functional Coordination: Worked closely with development, technical, and business teams to integrate stakeholder feedback iterate design, ensuring final deliverables met technical requirements and user needs.
• Documentation: Developed detailed visual prototypes, wireframes, and descriptive documents that clearly communicated design intent, supporting smooth transitions from design to development.

• Full-Cycle Design Services: Provided comprehensive branding, digital strategy, and product design services for nearly 60 healthcare organizations (Aegis Sciences Corp., American Physician Partners, Flywire, UT Health StrongStar, Updox), including apps, digital & print collateral, logo design, vehicle & merch graphics, social media, environmental design, and trade show support.
• Human-Centered Design: Created HCD roadmaps that increased user adoption and satisfaction.
• Interactive Prototyping & Research: Designed interactive prototypes and conducted rigorous usability studies to derive actionable insights, translating complex user needs into accessible, intuitive interfaces.
• Multi-Project Management: Managed concurrent design projects under tight deadlines, consistently delivering high-quality solutions that aligned with client business objectives.
• Commitment to Accessibility: Maintained a strong focus on accessibility in every project, ensuring all designs adhered to Section 508 and WCAG best practices and guidelines.

• Design: Figma, Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Xd), Sketch, InVision
• User Research: Maze, Dovetail, UserInterviews.com, UsabilityHub, Hotjar, SurveyMonkey, Google Analytics
• Web: HTML, CSS, Responsive Design, WordPress, Webflow
• Coordination: Airtable, Asana, Zapier, Monday, Jira, , Office 365, Excel/Numbers/Sheets, Word/Pages/Docs, PowerPoint/Keynote/Slides

End-to-End Product Design, UX/UI, User Experience Design, User Interface Design, User Interaction, App Design, Web Design, Web App Design, Mobile App Design, Scalable Design Systems, Responsive Design Principles, User Research, Persona Development, User Journey Development, Wireframes, Mockups, Rapid Prototyping, Digital Product Strategy, Human-Centered Design Methodologies (HCD), Responsive Web Design, User-Centered Design, Component Libraries, Visual Design, Digital Platforms, Typography, HIPAA-Compliance, Section 508 Compliance, WCAG Standards Compliance, A11Y Compliance, Accessibility Compliance, Copywriting, Technical Copywriting, Digital Design, Print Design, Print Production, Corporate Branding, Visual Brand, Video Game Product Design, Art Direction, Content Creation, Intellectual Property (IP), Digital Products, Digital Marketing, Marketing Campaigns, Typography, Color Theory, Visual Design

• English: Native
• German: Intermediate – Level A2-B1