Environmental Design encompasses any design that connects people to places, including everything from graphic design to architecture to landscape. However, at Company Man Design, we’re concerned with the graphical side of things, such as interior and exterior signage and signage systems, to design and art intended to both decorate and impart information in an organization’s place of business.
Signage and Signage Systems
Signage and signage systems may seem like a simple affair. But because much of it works well in our lives, we may find that we take it all for granted. But undertaking signage is not only expensive from a production standpoint but it is also surprisingly complex—external, internal, directional, fixed, moveable, static, changeable, print, digital, fabricated, etc. Then one must consider the specifics of human interaction—viewer distance, time exposed, language, symbology. Then there is corporate identity. And more. Let CMD guide you through this complex landscape.
Wall Art
Businesses have the option of designing their interior and exterior wall space to include anything from fine art to informative posters to inspirational quotes and more. Let CMD help you get the most out of the spaces around you whether you’re wanting a calm, inspirational, informative, or mixed work environment.
CASE STUDY: TWELVESTONE HEALTH PARTNERS
Tennessee-based TwelveStone Health Partners‘ needed exterior signage, digital signage for their infusion suites, and decorative and informative wall art to fill out their Murfreesboro and Chattanooga locations’ interior spaces. We provided them a cohesive set of signage and artwork that maintained the strong corporate identity we had helped create for them in 2015. We are proud to continue to work with them regularly today.
Signage and signage systems may seem like a simple affair. But because much of it works well in our lives, we may find that we take it all for granted. But undertaking signage is not only expensive from a production standpoint but it is also surprisingly complex—external, internal, directional, fixed, moveable, static, changeable, print, digital, fabricated, etc. Then one must consider the specifics of human interaction—viewer distance, time exposed, language, symbology. Then there is corporate identity. And more.
The difficulty with designing branded merchandise isn’t only that the designer has to think three-dimensionally where he/she is probably more accustomed to designing for the two-dimensional page or screen: it’s that they don’t do it every day. Most designers are more confident working on a complex design project they’ve done a lot as opposed to simpler one they’ve never touched before. Ebooks, multi-page documents, trade show displays, websites, or any other complex design projects were daunting the first few times we took them on. But we made our mistakes, streamlined work, and found ways to improve quality along the way. Soon, all the considerations and steps to producing them were second-nature, if not ever what one would call simple.
Branding merchandise is not one kind of job but as many types of job as there are things an organization can put their logo, tagline, and/or message on. Water bottles, keychains, mouse pads, rulers, and any other gadgets and knick-knacks you’ve seen at events, conventions, trade shows, grocery stores, etc. And every one of these jobs has its own print area, print resolution, and color limitations or translations. Additionally, designers are accustomed to printing on paper with ink, but with merchandise branding, you’re more likely to have your logo stamped, sewn, engraved, and many even stranger “printing” methods.
There may be a customer tendency, even a designer tendency to think of the small-sized jobs as easier. But as I’ve written about business cards digital ads, just the opposite is often true. So let Company Man Design brand the merchandise for your next event or giveaway. We’ve branded about every kind of merchandise imaginable and by using our network of trusted, quality vendors, we take the worry away, getting the job done on time and on-budget.
Packaging design—the design of boxes, bottles, stickers, wraps, and more—presents a couple unique challenges to a designer.
The design normal considerations apply:
Creating a strong, attention-grabbing design
Showcasing the client’s corporate identity
Selling the specifics of the product itself; and,
But the designer must also consider
Imparting multiple blocks of directional and legal information; and, most importantly,
Achieving all of this, not in 2 dimension, but for 3-dimensional items that will possibly be handled, turned, stacked, shipped, etc.
The bottom line is that packaging design is not for the amateur or inexperienced designer. Company Man Design has the confidence and experience to design your packaging so that it tastefully stands out while communicating your company identity, all while standing up to whatever the real world might throw at it.
Vehicle wrap graphics are a unique design animal in their 3-dimensional nature and in the high irregularity and variation of the designed surface.
An additional challenge is, similar to billboard design, to ensure message is brief and clearly visible because viewing time is often 5 seconds or less.
We obtain make/model-specific vehicle templates. Then we design, providing you with multi-angle mockups. Then we rely on the most-trusted professional vendor near you.
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