Corporate Logo Design
First Impressions Are Everything
Your corporate logo is your company’s first impression to prospective clients and customers. First impressions are hard to overcome, and most of the time you won’t be there to try.
It is crucial that a seasoned pro with tons of branding experience leads you through the process. And that’s where I come in.
With more than 60 companies of all sizes branded and rebranded from the corporate logo design to everything that comes afterwards, you can trust that I know the pitfalls and opportunities presented in this very important time in a company’s evolution.
EVALUATING YOUR CURRENT CORPORATE LOGO
The first step is to detach as much as possible from any personal feelings or other connections you may have with your current corporate logo design, to look at it with new eyes, to look at it as much as possible like your clients and customers will be looking at it. If you’re unable to, try to ask a handful of strangers, people who don’t know you or the company, what their impressions are of the company that this logo represetnts.
Don’t lead them. Ask them things like, “How big do you think this company is?” “How long do you think this company has been in business?” “Is this a foreign or a domestic company?” “What business do you think this company is in?” and “Is this company still in business?” Some or all of their answers might shock you. Just try to go in expecting the worst, because most company logos can use improvement. You’re not alone.
Not all of the logos below in my design portfolio tell specifically what each business does, but all of them tell a client or customer that there is a certain level of sophistication. They all impart a clear mood or tone of the company’s business. They all indicate that the companies are probably current, not decades old. And they all communicate a certain proficiency and confidence in what they do.
So now you’ve either seen it or seen it through strangers’ eyes and you understand it’s time for a change. But how can you transition your company into the next phase without that logo that’s meant so much to you?
Maybe you scratched it out on a napkin during a special, inspired moment when you were first starting out. Maybe your favorite niece was an artists and you were proud to let her create it. Maybe initially you didn’t have any money to do it right. Whatever the reason, you owe it to yourself to hold that old logo in your memory, but to move on. You, your employees, and your company’s success depends on it more than you can imagine.
YOUR CORPORATE LOGO’S REACH
In addition to being your company’s first impression, your corporate logo design has a wider reach than you might imagine.
Every design decision you will every make for your company, must relate in some way to the corporate logo, from the color of your trade show booth, to the orientation of your logo on vertical banners, how small it can appear at low resolution. It informs what your business cards look like, your sales sheets, your brick and mortar signage, your website, your app, your company vehicles, and a never-ending continuing list.
Additionally, your new corporate logo has the power to create whatever image in your clients’ or customers’ minds. If you’re a 10-person shop, an improved corporate logo can suggest that you could be a 100-person operation. What I try to do when creating a corporate logo is identify what the perfect business in your area of expertise would look like, what tone they would set, what reaction they are trying to elicit, and work from there.
Now Is Always time to evaluate your CORPORATE LOGO
So again, decouple your emotions from your current corporate logo. I’ll help you right your ship, using the wisdom and guidance I’ve gained over my years as a a professional designer who has done this hugely important work successfully dozens of times before.