Thomas McAuley:
UI/UX Designer & Visual Strategist
Marketing
& Graphic Design
In the world of marketing and design, creativity meets strategy to tell compelling stories and deliver impactful results. With a deep passion for crafting visuals that resonate and strategies that engage, I specialize in creating thoughtful, user-centered designs that align with business goals and capture audiences’ attention.
From branding and digital campaigns to motion graphics and custom assets, my work blends innovative design solutions with data-driven insights to deliver experiences that not only look great but also achieve meaningful outcomes. Explore my portfolio to see how creativity and strategy come together to elevate brands and engage audiences.
PLUS
My primary marketing and graphic design services and expertise
- Branding and Identity: Logo design, brand guidelines, and overall brand strategy.
- Marketing Campaigns: Concept-to-execution campaigns, including print, digital, and social media marketing.
- Print and Digital Design: Posters, flyers, brochures, advertisements, and packaging design.
- Web and App Design: Website layouts, UI/UX for apps, responsive designs.
- Motion Graphics: Video editing, animations, and motion content for social platforms.
- Custom Assets: Trade show booths, signage, vehicle graphics, and merchandise.
- RFP and Proposal Design: High-impact proposals that include visual campaigns and mockups.
- Corporate Support: Full-spectrum marketing collateral for enterprise clients, including internal and external communications.
For a full list see Related Skills below.
Digital Media
This is the realm of social media, banner ads, email ads, landing pages, and video. I have experience in each area with clients in about every industry and size.
Social Media
These are some of hundreds of posts I’ve designed for Instagram, Facebook, Twitter, LinkedIn and other outlets that have come and gone.
Additionally, I’ve created account graphics (e.g. Profile and Background graphics) for nearly 100 companies, helping to ensure that your company’s branding presence remains consistent and current wherever it appears.
Infographics
We all know and love a good infographic. It takes an otherwise complicated matter and condenses it down to a its simplest components. They grab viewers’ attention, highlight the most important facts, and leave them a way to learn more… going to you for all their services and answers.
Print Media
They’ve said over and over that print is dead. Yet it ain’t dead yet, and it looks like it won’t be for a while still. So it remains important to have someone who knows how to interface with prints, fabricators, applicators, and other print-related service bureaus.
Posters, Flyers & More
RFP responses, flyers, one-sheets, posters, outdoor boards, signage, and more. It’s true they’re becoming increasingly digital, but you don’t have to look hard to find their traditional counterparts everywhere you go. I know how to create, print, and delivered, no matter the media.
Branding
When people think of “Branding,” they think logo design, stationery, and website. In fact, there’s much more behind-the-scenes and ongoing work than many expect. Color, type, company name, brand establishment and protection, and more make it work over the long term.
Logo Design
This is what makes the kids want to do graphic design. It certainly was the case for me. But it’s more than pretty type: it’s the company’s first impression, and that takes a deep dive and a real concern for getting it right. They may be the smallest of the branding family, but corporate logos are the piece that dictate everything that follows.
Venturfied
Commercial Real Estate Development
Punching Nun
Healthcare Marketing
Venturfied
Commercial Real Estate Development
Punching Nun
Healthcare Marketing
Venturfied
Commercial Real Estate Development
Venturfied
Commercial Real Estate Development
Stationery Design
COMING SOON.
Again, check out my Creative Direction page where you’ll find more Marketing and Graphic Design examples.
Unique Project Types
Trade Show (Booth and Materials)
COMING SOON.
Again, check out my Creative Direction page where you’ll find more Marketing and Graphic Design examples.
Vehicle Graphics & Signage
COMING SOON.
Again, check out my Creative Direction page where you’ll find more Marketing and Graphic Design examples.
Campaign Developement
Multi-Channel Conceptualization
Cross-Platform Messaging
Demographic Identification
A/B Testing
Personas
Market Analysis
Employee Engagement Campaigns & Collateral
Digital Marketing Assets
Social Media Graphics & Ads
Email Marketing & Templates
Website Banners & Digital Ads
Landing Page Design
Video Ads
Traditional Marketing Assets
Print Ads
Direct Mail Campaigns
Flyers, Brochures, & Posters
Catalogs & Booklets
Corporate Branding & ID
Logo Design
Brand Identity
Style Guides Development
Rebranding & Brand Refresh
Internal Collateral (e.g., PowerPoint, email signatures, Word documents)
Tools & Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Xd)
Figma & Sketch for prototyping and design
Typography
Color Theory
Composition
Vector art creation
Infographic design & data visualization
Image retouching and manipulation
AI-generative Workflow
Web Design & Digital Media
Web Design
Accessibility (WCAG & A11y)
Wireframing & Prototyping
Responsive Design
Ul Design
Web Banner Design
Icon & Icon Set Design
Intuitive Navigation & Layout Design
Developer Handoff (DX) & Collaboration
Landing Page Design
Packaging/Product Design
Packaging Design
Label Creation & Compliance
Custom Merch Design (e.g., t-shirts, mugs, and other branded items)
Environmental/Event Design
Vehicle Graphics & Wraps
Trade Show Booth & Collateral
Internal & External Signage Systems
Environmental Graphics
Event Branding & Collateral
Corpoate Communication Support
Corporate Report Design
Presentation Design
Proposal Design
Request for Proposal (RFP) Design
Internal Collateral & Template Design (e.g. Newsletters, Handbooks, Announcements)
Content Writing & Scripting
Marketing Campaign & Collateral Copywriting
Commercial & Promo Screenwriting
Storyboarding & Narrative Development
Scripting for TV, Radio, & Online Ads
Emerging Tech
AI-Assisted UI/UX Design
Voice UI Design
AR/VR UI/UX Design
Conversational Design (Chatbots)
Gesture-Based Interfaces
Gamified Interfaces
Touch-Free Interactions
Data-Driven Design
Leveraging Analytics
Campaign Adjustment
Campaign Meterics
Conducting User Interviews
Customer Journey Mapping
Collaboration & Project Management
Agile Methodologies
Scrum Collaboration
JIRA
Monday.com
Cross-Functional Team Collaboration
Stakeholder Presentation
Client Needs Assessment
Feedback Implementation
Requirement Gathering
Soft Skills & Problem Solving
Creative Problem Solving
Critical Thinking
Attention to Detail
Empathy in Design
Time Management
Adaptability
Collaboration Across Teams
Conflict Resolution
Clear Communication
Marketing & Business-Focused Design
Conversion Rate Optimization
Call-to-Action (CTA) Design
Retargeting Strategies
Customer Retention UX