Thomas McAuley:
UI/UX Designer & Visual Strategist
Design Articles
Welcome to my collection of design articles, where I share insights from my work across video game UI/UX, app design, creative direction, branding, and graphic design. Each piece explores unique challenges, methodologies, and processes, offering valuable perspectives for professionals, clients, and aspiring designers. Discover how my diverse skills combine to create user-centered, innovative solutions that inspire and captivate.
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Understanding A11Y Accessibility: Designing for Inclusivity
You can think of Accessibility as just a design standard, but my feeling is that makes for a pretty cold starting point. If you think about it as a commitment to creating products, interfaces, and experiences that are usable by everyone, regardless of their abilities,...
Website Redesign “Complete”
Calling this portfolio website "complete" might be a bit generous—it’s more accurate to say that it’s a complete minimum viable product. Like any good design project, this website will require ongoing edits, maintenance, and evolution. It’s a living document of sorts,...
Balancing Storytelling, Aesthetics and Functionality in Crafting Player Experiences
Designing video games is an intricate process that involves the seamless combination of storytelling, aesthetics, and functionality to create an unforgettable player experience. While beautiful visuals and clever mechanics certainly contribute to the overall appeal,...
Building Apps for Real-World Problems: Designing for Usability and Scalability
Drawing on my experience in behavioral health and SaaS industries, I’ve learned that designing apps is more than an exercise in balancing aesthetics and functionality, important as that is; it’s about creating solutions that address real-world problems and seamlessly...
Yoga Notes: Transforming Simplicity into a Seamless App Experience
Responding to a Request for Proposal (RFP) is a unique and challenging creative process that parallels many of the stages in executing the project itself. It requires not only a clear understanding of the client’s goals and requirements but also the ability to distill...
Finding HiveHub: A Case Study in Corporate Identity Design
When many people think of logo design, they think aesthetics are the prime goal. It makes sense. After all logo design is what gets many designers’ blood pumping. In fact, it’s one of the most common reasons designers cite for getting them interested in design in the...
Corporate Identity and Branding: A Foundation for Success
With nearly 100 corporate identity projects under my belt, I’ve helped shape the branding of startups, established companies, enterprise-level organizations, and even game studios. From healthcare providers and SaaS platforms to creative agencies and video game...
Corporate Logo Design: Your Organization’s 1 Shot: Free Evaluation
Corporate Logo Design First Impressions Are Everything Your corporate logo is your company's first impression to prospective clients and customers. First impressions are hard to overcome, and most of the time you won't be there to try.It is crucial that a seasoned pro...
Print and Digital Design
Graphic design for UX/UI, Websites, Print, and Digital From a technical perspective, print and digital design are differentiated by units, resolutions, and types of output. Print is designed in points and picas, sometimes inches and millimeters: web is designed in...
Graphic Designers in San Antonio, Texas
Looking for Graphic Designers in San Antonio? Your search for "Graphic Designers in San Antonio" should start here, with me, Thomas McAuley, your graphic design and advertising/marketing partner.With years of experience translating complex ideas in to...
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