HOWDY!
Thomas
McAuley
Product Designer
& Visual Strategist
An accomplished Lead Product Designer with 10+ years of experience delivering human-centered digital solutions across healthcare, government, military, SaaS, and gaming sectors through scalable design systems, rigorous user research, and cross-functional collaboration.
CASE STUDIES
While every project—app, website, etc.—follows Google’s Design Thinking framework, for the sake of reducing repetition, this case is somewhat abbreviated. For a complete example of my design thinking and UX/UI Design process, view the Harris Center case study.
The Harris Center
Enterprise-Level Healthcare Ecosystem
Served as the sole product designer for the Harris Center for Mental Health and IDD app, website, and associated web tools, delivering a digital solution that drove double-digit increases in engagement among employees, customers, media, and government stakeholders. In early pilot testing, overall engagement improved by approximately 8%.
CASE STUDY
KŪBS
Integrated Account & Dashboard Ecosystem
Developed seamless user, project, and company account creation flows, a customizable dashboard, marketplace views, scalable design system, branding, and responsive landing page for a game designer hub that centralizes subscriptions, assets, and player data. Investor interest was in the millions.
CASE STUDY COMING SOON
NGA
Innovative Mission Builder Interface
Developed a drag-and-drop interface for the National Geospatial Intelligence Agency’s Mission Builder program by designing a streamlined dashboard, workflow, and library, mini-builder, and more. In pilot testing, this new design improved operational efficiency by 20% and reduced training time by 12.5%.
CASE STUDY
Bexar County, TX
Digital Leadership in Voter Outreach & Education
Served as the primary strategist, copywriter, and lead designer (across app, web, graphic, branding, and video) for Bexar County, Texas’s “Your County. Be Counted.” voter outreach and education program. My integrated approach helped decrease erroneous/rejected ballots by 15%, significantly improving the accuracy and effectiveness of voter engagement.
CASE STUDY COMING SOON
U. S. Air Force
USAF Secure Aircraft HUD Redesign Leadership
Served as the sole product designer overseeing the full feature evaluation, user research, and documentation for the U.S. Air Force’s secure aircraft HUD redesign initiative. This effort delivered critical usability improvements that enhanced operational effectiveness and bolstered national defense. Met and far exceeded client requirements and expectations.
CASE STUDY
YMCA
RFP Acquisition & Revenue Leadership
Served as co-strategist, copywriter, and lead product designer on 53 RFP acquisition efforts, achieving a 42.6% success rate that generated over $10 million in revenue. This role combined creative strategy with integrated product design, significantly boosting company revenue and strengthening client relationships.
CASE STUDY COMING SOON
Timely Apps
SaaS Digital Engagement Solutions
Developed and delivered six SaaS applications during the COVID-19 era to help individuals and institutions strengthen connections among family, friends, and university students. In early deployments, these platforms contributed to a significant boost in social connectivity and engagement, effectively mitigating the isolating effects of pandemic restrictions.
MIXABL CASE STUDY
WALTR CASE STUDY
BRENDA CASE STUDY
Tumbleweed
Slot-Type Web/Casino Game Design
Created the theme, visual identity, and interface for Tumbleweed—a Wild West-themed casino game—by developing a cohesive design system, responsive layouts, even animations, and dynamic interactive elements that enhanced player experience. Currently in development, the game promises to be a feature money-maker on its better platform.
CASE STUDY COMING SOON
TwelveStone Health Partners
Comprehensive Healthcare Identity & Product Design
Created full corporate identities, branding, and graphical web/app product designs for over 50 healthcare companies, driving revenue gains ranging from $1 million to $3 million. Early assessments showed these initiatives significantly enhanced brand visibility and client acquisition, resulting in measurable financial impact.
CASE STUDY COMING SOON
CASE STUDY COMING SOON
CORE COMPETENCIES
Product Design → Creating Intuitive & Scalable Interfaces
- Scalable Design Systems → Built and maintained modular, reusable UI components to ensure consistency across web and mobile platforms.
- Conversion-Optimized Flows → Designed frictionless registration, onboarding, and upgrade paths that increase engagement and retention.
- Data-Driven UX → Leveraged A/B testing, heatmaps, and user research to refine interfaces and improve usability.
- Accessibility & Compliance → Integrated WCAG-compliant design practices to ensure inclusivity across all platforms.
- Enterprise & SaaS UX → Developed intuitive dashboards and workflow tools for enterprise applications and business platforms.
- Cross-Platform UI/UX → Designed seamless mobile and web experiences, optimizing for usability and brand consistency.
- E-Commerce & Payment Flows → Created intuitive storefronts, checkout flows, and subscription management interfaces.
- Personalization & Engagement → Designed user-centric dashboards and notifications to drive retention and interaction.
- Secure & HIPAA-Compliance → Developed interfaces for healthcare and fintech applications with strict security requirements.
- Interactive Prototyping → Delivered high-fidelity prototypes to streamline development and stakeholder alignment.
Integrated Creative & Design Leadership → Cohesive Brand & Visual Strategies
- Design Systems & Brand Identity: Developed scalable design languages that ensure consistency across products and marketing.
- Cross-Disciplinary & Client-Facing Leadership: Led creative teams across UI/UX, branding, motion, and marketing, while collaborating directly with stakeholders to define and align creative vision with business goals.
- Marketing & Growth-Focused Design: Crafted conversion-driven landing pages, email campaigns, and ad creatives to support marketing and growth initiatives.
- Storytelling & Thematic Design: Created compelling visual narratives that seamlessly integrate user experiences with brand messaging.
- Corporate Branding & Visual Identity: Developed cohesive brand identities—including logos, typography, and visual language—that resonate with target audiences.
- UI, Iconography & Asset Development: Designed clean, scalable UI elements, icons, and graphical assets for digital platforms.
- Illustration & Concept Art: Produced custom graphics, branding assets, and promotional artwork for games and apps.
- Typography & Layout: Engineered high-impact compositions for web, mobile, print, and environmental applications.
- Motion & Interaction Design: Developed microinteractions and animations to enhance usability and overall engagement.
- Comprehensive Graphical Support: Delivered a wide range of collateral—from stationery and trade show materials to social media graphics, ad campaigns, email templates, reports, vehicle graphics, and merchandise branding.
Video Game Product Design → From Concept to Dev Handoff
- Game Interface & HUD Design → Created modular, scalable HUDs and UI elements that enhance gameplay clarity and player immersion.
- Frictionless Onboarding & Tutorials → Designed intuitive onboarding experiences that reduce cognitive load and keep players engaged from the start.
- Interactive & Motion Design → Developed dynamic UI animations and transitions that provide responsive feedback and reinforce game mechanics.
- Economy & Progression → Crafted user-friendly interfaces for in-game currencies, rewards, and leveling systems to maintain player engagement.
- Casino & Risk-Reward Mechanics → Designed interfaces for gambling-based games, ensuring clarity, engagement, and compliance with industry standards.
PAST WORK
Video Games
.ERTH
Bethesda
Equinox Games
i3D.net
Illogika
KÅ«bs (Stax)
LifeMap
Limiteless Flight
Ludex
Odyssey Games
Old Skull Games
Spatial Construx
Squido
Status Pro
Trugolf
Ubisoft
Commercial
Alamo City Services (Service)
Aztec Moon (Retail)
Bicycle Heaven (Retail)
Blevins, Inc. (Construction)
By Luna (Retail)
Corporate IT Solutions
Delicious Tamales (Restaurant)
Entoto Gear (Retail)
Eraselet (Retail)
Fulcrum Development (Commercial Dev)
Frunnies (Retail)
Givler Engineering (Construction)
Glam Bus (Retail)
The Greenbox (Service)
Grow Protect Profit (Investing)
Gypsy Bee Honey (Retail)
HiveHub (Software Development)
Homenovate (Interior Design)
Infecting Change TV (ICTV) (Media)
InfoWorks (Cloud)
Inventrus (REIT)
IPSecure (Service)
iSymplify (Software Dev)
Jen Rulon (Infleuncer/Coach)
JLuxe Cosmetics (Retail)
Kelly Parkes (Musician)
KÅ«bs/Stax (Software Dev)
Kickstand Racing (Organizer)
La Petit Robe Noire (Retail)
LandBankPro (Crypto)
LuckyDog Analytics (Software Dev)
Maggie’s Cakes (Retail)
Mastheads (Retail)
Matchhouse (Real Estate)
Miss Fluffy (Service)
Moda Image Consulting (Service)
My Pure Bronze (Retail)
Commercial (cont)
NContracts (Software Dev)
Nested (Retail)
Odyssey Design Studios (Architect)
PestRoutes (Service)
Play Hard Train Harder (Service)
Prestige Sign Group (Retail)
Punching Nun Group (Marketing)
Prime Therapeutic Massage (Service)
Quantum Realm Computing (Service)
Randy Walker, CPA (Accounting)
Ranger Creek Outfitters (Retail)
RhinoCharge(Retail)
River City Soccer Club (Sports)
San Antonio Spurs(Sports)
San Antonio Writers Guild (SAWG) (Organization)
Setpoint Refrigerators (Retail)
Simalex (Manufacturing)
South Central Surveyors (Service)
Southwest Interiors (Service)
Spatial Construx (Software Dev)
Staklite (Retail)
Startup Owl (Service)
Steven Bankler, CPA (Accounting)
STL Charter (Transportation)
Timmy (app)
Tressler Associates (Legal)
Venture Founders (Investment)
Venturfied (Crypto)
Veritas Homes (Real Estate)
Webhead (Service)
Webshare (Software Dev)
YapTap (app)
Healthcare
Aegis Sciences Corp.
AngelEye Health
American Physician Partners
Chess Health
ClotIQ
Connance
Curative Content
Data Health Valet
Diatech Holdings
digiChart
enfoPoint
EvidenceCare
Flywire
Forward Health Group
HBCS
Harris Center for Mental Health and IDD
Harris County Foundation
Harris County Intercept
Healthfuse
i2i Population Health
ICA
IKS
Incredible Health
IngagePatient
Inventrus
MDSuite
Medaxion
Medway
Healthcare (cont)
N7Lab
Nanoferix
Nivate Online
NuScriptRx
OnPlan Health
Owl Insights
Pathway Health
PhyMed
Pierian Biosciences
PlayMaker Health
Project Neuron
Prophet Health Ventures
ReelDx
Regents Health
Rise Health
Sift Healthcare
Stratasan
Switchpoint Ventures
Texana
Therapy Trails
TwelveStone Health Partners
TwelveStone University
Updox
UT Health StrongStar
Verge Health
WinnowMD
WPC Health
WPC Services
YouScience
Military
Healthy Army Communities (HAC)
Montana Air National Guard (MTANG)
U.S. Army
U.S. Air Force National Guard
SECURE: U.S. Air Force
Government
Bexar County, Texas
Central Texas Regional Water Supply (CTRWS)
City of San Antonio (CoSA)
Department of Housing and Urban Development (HUD)
Harris County, Texas
Texas Department of Criminal Justice (TDCJ)
National Geospatial Association (NGA)
Education
Communities in Schools (CIS)
ExperienceGlobal
San Antonio College (SAC)
San Antonio Independent School District (SAISD)
UTSA
Veritas HomesCommunities in Schools (CIS)
Nonprofit
American GI Forum (AGIF)
Gonzaba Foundation
UpSKILLS Coastal Bend
Workforce Solutions Alamo
Workforce Solutions Capital Area
Workforce Solutions Coastal Bend
Workforce Solutions Heart of Texas
Workforce Solutions South Plains
YMCA of Greater San Antonio
LET’S WORK TOGETHER
I acknowledge that you may be considering may other candidates, so I appreciate your taking the time to get this far in my portfolio. Now there’s only one clear thing to do, and that’s to work together. All my contact info is right here.
Call, email, download my CV or my cover letter, or visit my LinkedIn.