Thomas McAuley:
UI/UX Designer & Visual Strategist
Design Articles
Welcome to my collection of design articles, where I share insights from my work across video game UI/UX, app design, creative direction, branding, and graphic design. Each piece explores unique challenges, methodologies, and processes, offering valuable perspectives for professionals, clients, and aspiring designers. Discover how my diverse skills combine to create user-centered, innovative solutions that inspire and captivate.
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Website Redesign “Complete”
Calling this portfolio website "complete" might be a bit generous—it’s more accurate to say that it’s a complete minimum viable product. Like any good design project, this website will require ongoing edits, maintenance, and evolution. It’s a living document of sorts,...
Case Study: Creative Direction: TwelveStone Health
Synopsis TwelveStone Health began as a humble startup with an inconsistent brand identity, an outdated website, and little digital marketing presence. As the client was essentially a solo founder with a small team, they lacked even a company name when they approached...
Case Study: App: Yoga Notes
UX/UI Design Case Study: App Design Yoga Notes by Eva-Lotta Lamm, designer, visual thinking expert and trainer. Never Underestimate Any Design Project For creating the app version of Eva-Lotta Lamm's book, Yoga Notes, I could have been lulled into a lazy design...
User Experience Isn’t New And It Wasn’t Always #1
User Experience Isn't New...Mostly Mobile App User Experience EXAMPLEs View Full Gallery It's Always Been a Thing, Just Not Everybody's Top Thing User Experience design is always part of any interactive design project. Today, that's about as obvious a statement as can...
Data Visualization
Data Visualization Examples App api Below is an example of the creation and revision of an AI-assisted ad placement app featuring an animated data visualization of live analytics.https://youtu.be/42uJvIMBNHUWhen we integrated ad placement into a live event streaming...
Corporate Logo Design Case Study: HiveHub
Finding HiveHub At the beginning of 2017, I attended my second PAX South in as many years. PAX is a game development conference here in San Antonio that showcases pro and independent game developers' work for PC, console, handheld, and board games. Being a board game...
Family Crest Design: A Very Proud Case Study
My Journey Into Family Crest Design Despite my many years of graphic design, experience, and despite my having stated many times to clients and even on the site you're visiting now that I have "designed pretty much everything," I was recently awarded a type of graphic...
The 1st Design Experience Is Make or Break: Case Study 2
The Importance Of Creating a Positive Design Experience For Clients Contents Design Experience: Two Meanings. Both Important When someone says, "design experience," you're more likely to think of how much experience a designer has under their belt. Traditional...
Corporate Identity Overview
Examples a few of the hundreds of pieces I've created as a part of TwelveStone Health Partners' ongoing corporate identity I created and have been gradually evolving since 2013. Corporate Identity: 50+ Companies Branded and Counting With more than fifty corporate...
Website Design in 30 Days: FREE Site Eval: San Antonio, TX
Website Design Website Design Portfolio My Professional Website Design Experience "I've been doing website design since 2000."That statement tends to make prospective clients react in one of two ways, both of which start with, "Wow!" The first group says it, then I...
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