Thomas McAuley:
UI/UX Designer & Visual Strategist
Design Articles
Welcome to my collection of design articles, where I share insights from my work across video game UI/UX, app design, creative direction, branding, and graphic design. Each piece explores unique challenges, methodologies, and processes, offering valuable perspectives for professionals, clients, and aspiring designers. Discover how my diverse skills combine to create user-centered, innovative solutions that inspire and captivate.
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Sales Sheets, Case Studies, etc.
Sales Sheet Design Gallery The simple 8 1/2 x 11 sheet remains one of the most-utilized media for direct and indirect marketing. It's hand-held and immediate and if designed well can store a wealth of information, images, and contact information. Sales Sheets Sales...
Publication Design
Publication Design GalleryPublication Design is any print or digital multi-page document (white papers, annual reports, booklets, catalogs, ebooks, interactive fiction, etc.). Because of their size and being spread across many pages, publications require more...
Stationery Design
Business Card Design & Stationery Design Gallery In this digital world, one might expect printed anything to be passé at best, if not outright obsolete. But printed stationery design is still a not only a thing: it's a necessity. Digital stationery isn't a...
Brochures and Handouts
Brochure and Handout GalleryBrochures and hand-outs share many aspects with other effective marketing design pieces. They're similar to flyers in that they are left behind to catch viewers' eyes. They're like sales sheets in their capacity to convey a lot of detailed...
Postcards and Flyers
Postcard, Flyer, and Card Design GalleryPostcards and flyers differ from other types of advertisement in that they often will be viewed "cold", meaning they won't be handed directly to a prospective client—besides band promotion and protests —but be viewed without...
Graphical Elements
Graphical Elements Design Gallery Graphical elements are usually graphics that are functional, utilitarian, or supportive in nature. That is not to say they are unimportant. They are the backup singers, the hidden heroes, of the design world and should be given the...
Billboard Design
Billboard Design: Special graphic design considerations At a glance, billboard design appears to be a seems simple task. But that is an illusion. And there are considerations unique to billboard design at every point in order to achieve that illusion of...
Environmental Design
Environmental Design encompasses any design that connects people to places, including everything from graphic design to architecture to landscape. However, at Company Man Design, we're concerned with the graphical side of things, such as interior and exterior signage...
Signage Design
Signage and signage systems may seem like a simple affair. But because much of it works well in our lives, we may find that we take it all for granted. But undertaking signage is not only expensive from a production standpoint but it is also surprisingly...
Branded Merchandise
Branded Merchandise GalleryThe difficulty with designing branded merchandise isn't only that the designer has to think three-dimensionally where he/she is probably more accustomed to designing for the two-dimensional page or screen: it's that they don't do it every...
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