UI Designer, Visual Designer, Graphic Designer
What does one label themself when professional titles these days have such fuzzy boundaries. Am have always been a graphic designer, whether I designed a logo or a website or a user interface. Now, however, I guess I am a visual designer who in recent times has primarily worked on user interfaces for responsive app across mobile, tablet, desktop, and SmartTV/OTT channels. I guess that makes me a UI Designer who also does every other category of design: UI, print, digital, and web.
Why I'm a good fit for your organization
Bottom line is, from the day we start working together, I’m looking out for you as if we were long separated business partners, pointing out potential marketing opportunities and pitfalls; protecting your brand and its presentation; and doing everything I can to work smart on your behalf.
I offer a wide range of UI design and other design services with portfolios to prove it. Everything from UI design, website design, SEO, corporate identity, branding, and every other type of digital and print graphic design you can image. If you DON’T see service you need, contact me because I do that, too.
How I Approach Design
I translate complex requirements and directions into EYE-CATCHING and APPROPRIATE , HUMAN-CENTERED designs that begin with RESEARCH and result in highly USER-FREINDLY products.
I create custom DESIGN SYSTEMS and
CORPORATE IDENTITIES. And I maintain, protect, and HONOR your corporate brand across all channels and outlets—print, digital, web, and applications.
My Professional Promise
AS YOUR BUSINESS PARTNER, I VOW TO:
to the task
My Design Belief
“Ego does not factor into good design. It is judged by two simultaneous measurements: how clear and intuitive its use balanced with the effectiveness of its delivery of your corporate image and marketing message. All the flash and fleeting social fads guarantee neither of these goals.
My Specialties / Differentiators
8+ years of healthcare industry experience
10+ years rescuing bad designs and bad design experiences
You don’t have to look hard to find examples of bad graphic design. As a graphic designer, I see every day. I fix bad design all the time. No matter the reason, it’s not a problem. Contact me and I’ll fix it like it never happened.
Too often, a client contacts me, their voice conveying their hesitancy and caution, having paid in full or in advance for a bad design. Whoever they’ve worked with has abandoned them, cheated them, and/or they can’t or won’t make very necessary changes or corrections.
Deciding on "Company Man Design"
“Design” was a given. From a simply marketing or SEO standpoint, it would have been sacrilege not to have included it. There may have been a decision between simply “Design” or “Design Company” or “Design Studios” but this wasn’t the time to decide.
First, I surveyed the work I'd produced
The unifying quality of the vast majority of my work was that it was for big or established companies or it was for new optimistic businesses, usually with a lot of starting capital behind them. Far less of my work had been for small businesses, though there had been a lot of that too. But standing back, what rose up was I did work for companies.
Next, I surveyed my personal work behaviors and values
Knowing that “Company Design” lacked specificity and flair, I sought to identify qualities that differentiated me and my work from others in my field. There was honesty, loyalty, fairness, a strong work ethic, providing value, and proactive communication. But that was the minimum price to pay to play the design game, in my opinion.
No, what made me unique in the field of design was my ethic of working for each client in the way I would if the company were my own. It was the case then and remains so today.
I recalled the term “Company Man” from movies and what I’d learned about labor and strikes in the early 20th century. While company man has negative connotations — an employee whose allegiance to his employer comes before personal beliefs or loyalty to fellow workers — it was just too good of a name and I just kept coming back to it.
Company Man Design was born
It did sum up my devotion to my clients’ work, and if anyone failed to see the humor in it, I probably wouldn’t be getting a call from them. And, thinking about it, I probably wouldn’t be a good fit for someone who thought that way, anyway. The rest is, as they say, history.
About the Name, "Company Man Design"
UI, print, digital, and web
Creative art direction
Healthcare industry experience
Designed, developed, and maintained
Full print, digital, and web graphical support